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Discover the Agentic Commerce Search Standalone Solution

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe what the Agentic Commerce Search standalone solution is and who can use it.
  • Explain the core business value Agentic Commerce Search delivers.
  • Identify how AI-powered search differs from traditional keyword search.

Your shoppers don’t think in keywords—they search the way they talk. “Comfortable navy blue cotton pajamas” or “outfit for a beach wedding.” Traditional keyword search fails here. It matches words, not meaning. Your shoppers get irrelevant results, abandon their search, and you lose the sale.

Agentic Commerce Search as a standalone solution changes this. It’s a version of the Salesforce AI-powered product discovery technology built for retailers on non-Salesforce platforms, or a homegrown solution.

Note

Salesforce offers a separate version of Agentic Commerce Search that integrates natively with Agentforce Commerce Cloud.

The standalone version brings the same AI intelligence that sets Agentic Commerce Search apart to your existing commerce platform. You get a custom AI small language model trained on your product catalog, actual shopper behavior, and millions of simulated shopping journeys. As a result, your website gets search that understands shopper intent, not just typed words.

Side-by-side comparison of a traditional keyword search and an intent understanding search.

Learn How the AI Works

Here’s what makes Agentic Commerce Search different from traditional search.

Traditional keyword search matches words in a query to words in your product catalog. If a shopper types “Whites boots” but your inventory contains White boots and boots from the brand White’s, the old search fails. It can’t tell the difference.

Agentic Commerce Search interprets what shoppers mean. For example, the AI distinguishes a brand name from a product that shares the brand name. It recognizes “Comfortable navy blue cotton pajamas” and returns sets of navy blue cotton pajamas. It handles misspellings, synonyms, and conversational queries automatically. It does this all without merchandisers building rule after rule.

The Agentic Commerce Search trains on three data sources.

  • Your product catalog: Attributes, descriptions, images, categories, pricing, and availability
  • Real shopper behavior: Searches, clicks, add-to-carts, and purchases from your site
  • Simulated shopping journeys: Millions of AI-generated queries and shopper journeys that fill behavioral gaps

Most retailers don’t have billions of monthly visits. Your site might see 10 million. That’s not enough data to train traditional AI. Agentic Commerce Search solves this with synthetic data generation. It simulates shopper journeys across your full catalog, giving you up to 10x more behavioral signals than your real traffic alone.

Understand the Business Impact

Agentic Commerce Search delivers measurable results. Here’s what retailers have seen.

  • +33% more engagement: Shoppers see content that is relevant to them and engage more, visit more product detail pages, and are more likely to add to cart.
  • +13% conversion rate: Shoppers find the right products faster and complete more purchases.
  • 85% reduction in manual merchandising rules: Teams go from thousands of rules to dozens, freeing merchandisers to focus on strategic initiatives instead of patching keyword failures.

You spend less time managing synonym lists, redirect rules, and edge-case fixes. The AI handles that work. You focus on merchandising and strategy.

The standalone version brings this capability to your existing platform. You don’t need to migrate to Salesforce Commerce Cloud to get AI-powered search. Your implementation team integrates Agentic Commerce Search with your current storefront using an API or SDK. (Note: Specific integration patterns depend on your platform architecture.)

Choose the Standalone or Integrated Version

Agentic Commerce Search comes in two versions, so if you want to consider a move to Agentforce Commerce we’ve got you covered.

Integrated (B2C Commerce): Built into Salesforce Commerce Cloud Business Manager. Included with B2C Commerce Premium. Your team turns it on with a single toggle. The system automatically ingests your catalog, inventory, pricing, and shopper data, so you can get started right away with no implementation costs.

Standalone (this version): Sold separately for non-Salesforce platforms. Provisioned through dedicated systems managed by Salesforce implementation specialists.

Both versions use the same AI engine. The difference is how they connect to your commerce stack.

Recognize Built-In AI Capabilities

Agentic Commerce Search includes two AI features that activate automatically.

Agentic Query Rewrite: The system automatically detects weak result sets in real time and rewrites queries to improve relevance. No manual rules required. This proves particularly valuable for emerging trends, foreign language queries, and niche terminology.

Suggested Products: As shoppers type in the search bar, the AI suggests products, query completions, brands, and categories. The suggestions update in real time based on what the shopper has typed so far. This reduces the chance of zero-result searches.

Both capabilities improve over time as the AI processes more shopper interactions. On new sites or low-traffic sites, accuracy builds over several weeks.

Consider What Happens Next

Agentic Commerce Search doesn’t replace your entire product discovery strategy. It replaces your search engine. You still control merchandising. The system includes a Rules dashboard where you boost products, bury items, or pin specific results to top positions for selected queries. These merchandising actions work alongside AI-driven ranking.

Your analytics remain in your existing tools. Agentic Commerce Search doesn’t include a separate analytics dashboard. You track search and browse performance through your current reporting systems.

The Standalone version is provisioned manually. Your implementation team receives setup guidance from Salesforce specialists who have configured the system for retailers on multiple platforms.

Agentic Commerce Search is the new baseline for ecommerce. Shoppers expect your site to understand them. Agentic Commerce Search Stand Alone brings that capability to your platform, wherever your catalog lives today.

Contact your Salesforce account team if you’d like to see the product deck: Agentic Commerce Search for Non-SFCC Platforms.

Resources

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