Increase Revenue with Buyer Agent
Learning Objectives
After completing this unit, you’ll be able to:
- Describe how Buyer Agent helps B2B buyers find products, and manage their orders.
- Explain how Buyer Agent improves the B2B buyer experience.
Commerce Cloud is now Agentforce Commerce and B2B Commerce is now Agentforce Commerce for B2B. You may see references to Commerce Cloud and B2B Commerce in our applications and documentation.
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Offer Personalized Customer Interactions with Buyer Agent
Imagine a scenario where your business can significantly boost its revenue by providing a personalized buying experience for each customer. With Buyer Agent, you can create a Buyer Agent to guide buyers through complex purchasing decisions. Dive into this module to discover how Agentforce can transform your B2B commerce strategy and influence substantial growth for your business.
Buyer Agentis built on the power of Salesforce AI and Data 360. With Buyer Agent you create autonomous, natural language processing (NLP) AI agents that offer your customers personalized interaction throughout their buying journey.
Buyer Agent Feature Highlights
Take a look at how a Buyer Agent enhances the overall buying experience, fosters customer loyalty, and promotes increased sales. This table highlights how a Buyer Agent impacts business outcomes. When a Buyer Agent helps buyers place orders, your efficiency improves, and sales and revenue increase.
Capability |
Description |
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Product Search |
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Order Management |
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Reorders |
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Order Status |
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Multichannel Support |
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Guardrails |
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Natural Language Text Communication |
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Scalability |
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Built-in Trust Layer |
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Buyer Agent–B2B offers a comprehensive suite of tools that support efficient product search, order management, and customer service.
A Satisfied B2B Buyer
From the B2B buyer’s perspective, an AI agent created using Buyer Agent offers a personal, guided, and trusted buying experience. The agent finds products, answers questions about products, offers recommendations based on past orders, and helps buyers complete purchases with confidence. Here’s how a Buyer Agent helps Rebecca, the lead buyer for an industrial manufacturer, complete a complex order.
Rebecca is searching an industrial supplier’s B2B website for 50 hydraulic pumps with specific pressure settings and 100 temperature sensors certified to meet a defined industry standard. She’s struggling to complete this large, complex order. To help buyers find products and complete orders, the supplier’s site just launched a Guided Shopping AI agent. Rebcecca decides to try out the Buyer Agent and see how it can help complete her order.
Rebecca has an account with this supplier and logs in to her account. She then activates the agent. The agent asks Rebecca questions about the products she’s looking for and the specifications for each. The agent finds suitable products and offers links to product specifications so Rebecca can confirm the products meet her requirements. With Rebecca’s approval, the agent adds products to her order, and informs her of a discount available through her company’s negotiated entitlements.
The AI agent also determines that Rebecca’s company has a purchase order agreement with the supplier and sends Rebecca a link to a preconfigured purchase order. Rebecca reviews the purchase order, approves the items, and completes the order quickly with a digital signature. She’s thrilled with the efficiency of the process, which took less than 15 minutes instead of the hour she had expected.
This example shows how easy it is for buyers to use a guided shopping AI agent. Rebecca finds products that require global standards calibration specifications. The agent also identifies negotiated pricing her company is entitled to. The Buyer Agent is responsive, friendly, respectful, fast, accurate, and stays within the guardrails set for it.
To enable Buyer Agent in your B2B instance and offer your customers a new convenient shopping experience, you need these licenses and Einstein generative AI activations.
Required Licences |
Required Add-on Licenses |
Generative AI |
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To enable Einstein generative AI and Agentforce, configure these settings in your Salesforce org.
- Complete the steps outlined in Set Up Einstein Generative AI. These steps include setting up Data 360, turning on Einstein generative AI, setting up Einstein Trust, and turning on Einstein Data Collection and Storage.
- To enable Einstein Agents, click Setup and in the Quick Find box, search for and select Agents.
If you don’t see Agents in Setup, verify that Einstein Generative AI is enabled. If that’s not the issue, make sure you have the right license and user permissions for your agent type.
- Turn on Agentforce to get access to the Agentforce (Default) agent. After you enable Agentforce, refresh the page to see the +New button to create agents.
- Refresh your browser.
A guided shopping AI agent is your comprehensive buyer assistant that enhances your buyers’ online purchasing experience. It provides real-time support and ensures connected interactions throughout the customer journey. The capabilities of Buyer Agent cover a wide range of tasks, including product search, order lists, order status, reorders, checkout, and customer service. All of these features are designed to create a positive and efficient buying experience that engages customers and drives sales.
Next
Now you know that Buyer Agent supports trusted, friendly, and timely online B2B sales, service, and shopping experiences. And you understand the unique capabilities of AI agents. Next, learn how to set up a Buyer Agent and create a Buyer Agent.