Review Sales and Marketing Applications

Learning Objectives

After completing this unit, you'll be able to:

Given a scenario, identify the capabilities and implications of the sales process.
Given a scenario, identify the appropriate sales productivity features using opportunity tools.
Describe the capabilities of lead automation tools and campaign management.

Key Topics

This unit prepares you for the sales and marketing applications section of the Salesforce platform administrator exam, which makes up 12% of the overall exam. This section of the exam tests these topics.

Sales processes
Opportunities
Leads
Campaigns

This unit includes a number of interactive, real-world, scenario-based questions that are a lot like the ones you can encounter as a Salesforce platform administrator. Looking at these scenarios helps prepare you to take the sales and marketing applications section of the Salesforce Platform Administrator exam. As you tackle the practice questions, you get immediate feedback on your answers, along with detailed information on why your answers are correct (or incorrect).

The unit also contains interactive flashcards to help you prepare for the sales and marketing applications section of the exam.

Note

For more information on the Salesforce Platform Administrator Certification exam prep, logistics and policies, and maintenance, see the Get Started with Platform Administrator Certification Prep unit in the Platform Administrator Certification Prep: Setup and Objects module.

Exam Practice Questions

Ready to jump in? The sample tool below is not scored—it’s just an easy way to quiz yourself. To use it, read the scenario, then click the answer you think is correct. Some questions may have more than one correct answer. Click Submit to learn whether the answer you chose is correct or incorrect, and why. If there’s a longer explanation, click Expand button to expand the window, then click anywhere in the window to close it. When you reach the end, you can review the answers or retake the questions.

Exam Topic Flashcards

The following flashcards cover sales processes, opportunities, products, and leads. Use these interactive flashcards to brush up on some of the key topics you'll find on this part of the exam.

Read the question or term on each card, then click on the card to reveal the correct answer. Click the right-facing arrow to move to the next card, and the left facing arrow to return to the previous card.

Looking for more information? Explore these related badges.

Badge	Content Type
Leads & Opportunities for Lightning Experience	Module
Opportunity Management	Module
Campaign Basics	Module
Manage Products, Prices, Quotes, and Orders	Project