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~5 min
Tarefa

Visitors & Prospects

Exam Weight 8%

+400 pontos
Módulo

Account Engagement for Targeted Audiences

Learn to generate leads and nurture those leads until they are sales ready.

~55 min
Link

Cookies & Activity Tracking

Trailblazer Community Documentation

~10 min
Link

Managing Visitors and Prospects

Trailblazer Community Documentation

~15 min
Tarefa

Administration

Exam Weight 11%

+300 pontos
Módulo

Integração entre o Salesforce e o Account Engagement para o aplicativo Lightning

Conecte o Account Engagement ao Salesforce para alinhar suas equipes de marketing e de vendas.

~45 min
+300 pontos
Módulo

Noções básicas do Account Engagement do Marketing Cloud

Saiba o que é o Account Engagement e como ele pode ajudar você a comercializar com outros negócios.

~45 min
Link

Using the Recycle Bin

Trailblazer Community Documentation

~15 min
Link

Prospect Fields

Trailblazer Community Documentation

~15 min
Link

Syncing Prospects

Trailblazer Community Documentation

~10 min
Link

Considerations for Using the Salesforce Connector

Trailblazer Community Documentation

~10 min
Link

Map Salesforce and Account Engagement Custom Fields

Trailblazer Community Documentation

Tarefa

Pardot Forms, Form Handlers and Landing Pages

Exam Weight 20%

Link

Draw in Visitors with Account Engagement Landing Pages

Trailblazer Community Documentation

~10 min
Link

Capture Leads with Forms and Form Handlers

Trailblazer Community Documentation

~10 min
Link

Form and Form Handler Reporting

Trailblazer Community Documentation

~10 min
Link

Landing Page Reports

Trailblazer Community Documentation

~5 min
Link

Show Engagement History on Records

Trailblazer Community Documentation

~15 min
Tarefa

Lead Management

Exam Weight 24%

+100 pontos
Módulo

Marketing Strategy with Account Engagement: Quick Look

Create a marketing strategy for your company with the help of Account Engagement.

~10 min
Link

Qualifying Leads with Account Engagement

Trailblazer Community Documentation

~5 min
Link

Segmentation

Trailblazer Community Documentation

~15 min
Link

Einstein Behavior Scoring

Trailblazer Community Documentation

~5 min
Link

Einstein Lead Scoring

Trailblazer Community Documentation

~10 min
Link

Track Link Clicks

Trailblazer Community Documentation

~30 min
Tarefa

Email Marketing

Exam Weight 20%

+100 pontos
Módulo

Email Sending in Account Engagement: Quick Look

Bring email marketing to a whole new level with Pardot.

~5 min
+500 pontos
Módulo

Email Marketing for Marketing Cloud Account Engagement

Create and send emails to support your marketing automation strategy.

~2 h 10 min
Link

Authenticate Account Engagement Emails

Trailblazer Community Documentation

~5 min
Link

List Email Report

Trailblazer Community Documentation

~10 min
Link

Email Template Reports

Trailblazer Community Documentation

~10 min
Link

Emailing Prospects with Account Engagement

Trailblazer Community Documentation

~30 min
Tarefa

Engagement Studio

Exam Weight 17%

+400 pontos
Módulo

Engagement Studio for Marketing Cloud Account Engagement

Build responsive, highly personalized customer journeys using Engagement Studio.

~1 h 10 min
Tarefa

Additional Preparation

Additional resources to help prepare you for certification.

Link

Drive Sales with Account Engagement (PDX101)

(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.