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+200 pontos
Módulo

Inteligência de marketing e Analytics

Obtenha insights de dados e expanda seu negócio com a inteligência de marketing.

~10 min
+100 pontos
Módulo

Marketing Analytics: Quick Look

Learn how to use data to improve marketing performance.

~10 min
Link

Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps

Learn the main data challenges that marketers face today and three steps to creating an effective measurement strategy.

~10 min
Link

Top 7 KPIs For Brands and Advertisers

Learn the top 7 metrics marketers use to measure the health of their audience targeting, campaigns, and spend.

~3 min
+400 pontos
Módulo

Marketing Cloud Intelligence para marketing

Conecte todos os seus dados de marketing em uma única plataforma centralizada.

~1 h 15 min
Link

AKQA Uses Marketing Analytics To Drive Value Across Campaigns

See how AKQA uses a single system of record for analysis and visualization to solve key data challenges for their clients.

~7 min
Link

Data Correlation Best Practices

Learn how to approach correlation versus causation for marketing data.

~8 min
+200 pontos
Módulo

Campaign Optimization for Marketers

Achieve maximum impact by planning and pacing your media.

~10 min
Link

How to Reimagine Your Dashboards for Effective Communication

Learn the basics of data visualization to create effective dashboards that can help you communicate KPIs across the org.

~8 min
Link

How Salesforce Measures Full Funnel Impact

Learn how the Salesforce Paid Digital team measures full funnel impact for 260 stakeholders globally, with only 4 admins.

~11 min