Hi! I was wondering if anyone else was experiencing this. We have been getting a much lower than normal open rate the past two monthly sends. We used to average between 40-50% open rate but have now dropped to 29% for each send (august & september). I first thought it was our subject line but don't think that's the cause anymore. Our delivered emails remain the same so no drop in that.
I did research on the Gmail update that happened in July that penalizes larger lists and prioritizes engagement. We do have a lot of unengaged subscribers which I am thinking could be the cause of this. Would it be worth cleaning out these subscribers to see if this fixes the issue? Any other recommendations or think this may be something else?
#Marketing Cloud #Email Deliverbility
Thanks @Mradul Srivastava I didn't know about Google Postmaster Tools and will be checking out our domain health, specifically around spam rate which now im thinking may be the case
