Hi @* Marketing Cloud Engagement *. I am looking for a way to see data on individual emails in terms of whether they were read, skimmed or glanced at. HubSpot has this functionality as part of their 'Email Health' function, but I'm not seeing this anywhere in Marketing Cloud. Does anyone know or have any suggestions please?
Marketing Cloud - by default - does not have this functionality. You could look at third party software such as Litmus and / or Email on Acid.
The company I work for uses Litmus and their reports are quite nice, see the attached screenshot for a snapshot. You can create the reports by adding a piece of code to the template of your email. It's quite easy to use to be honest.
https://www.litmus.com/pricing/ (Litmus)
https://www.emailonacid.com/pricing/ (Email on Acid)
I think you would at least need the Litmus Plus pricing plan for the functionality to work. As for Email on Acid I assume you would need at least premium, but I'm not sure since I never used the paid version.
The final pricing will always depends on the tests you want to perform / the opens you want to track so my advice would be to just reach out to them with (expected) volumes and as for a quote.
