Can not share this article, colleagues! According to State of the Connected Customer (Salesforce),

• 52% of consumers are likely to switch brands if a company doesn't personalize its communications 
• 56% of customers expect offers to be personalised

If the odds are one to one, why play Russian roulette? Choose one of the 3 strategies of MA personalization in SFMC and get the examples in Interaction Studio here. 

Thanks for your attention!