Hey All! Does Pardot custom redirect track prospects even if they have not accepted the privacy and c banner on the website and have not filled out any form? My company has a concern about the privacy policy and GDPR that does not track prospects who have not accepted cookies. They are not using custom redirect for privacy compliance but in my understanding, experience, and multiple tests, Pardot only tracks prospects from custom redirect who allowed the cookie’s tracker to work. I mean Pardot will track them as soon as accepts the cookies, and past data does not populate historically so for example it did not track landing page visits before allowing the cookie tracker. I want to double-check with you if this is correct and if we are good to use custom redirects for social media URLs or Ads campaigns. What are the best practices? Thanks!!!
@Nicole Naji, I don't feel like I'm the right person to give you an "official" answer on this... that could potentially have legal implications if done incorrectly. In the interest of providing the most official correct answer, I'd suggest logging a case with support, perhaps there's more detailed documentation that they can provide.
But, in the interest of being helpful...
The redirect links are custom URLs. Those URLs lead to UNIQUE pages. that unique page is visited, Pardot can see that "someone" clicked that link.
Just the fact that the webpage was opened, is what is being counted and tracked.
I'm not sure how cookies would play a part in that.
If the original recipient of the email forwarded the email with a custom redirect link to other people... and they click the link, I believe Pardot would still attribute those clicks to the original recipient. Regardless of cookies.
