Whatever your end-of-year fundraising season metrics are, this is the Report you need to set well-informed goals.

Take 20 - 30 minutes to follow this step-by-step recipe to create a custom Report showing stats for donors who gave for the very first time last end-of-year season vs. previous donors giving during that period. Get data summarized for all year-end giving as well as for each cohort that shows total giving, total number of gifts, average gift amount, largest gift and smallest gift. Ground your year-end goals in last year's reality - and then conquer them!

HOW-TO RECIPE: Calculate Giving from New Donors vs. Previous Donors Last Giving Season in the Salesforce Nonprofit Success Pack