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Meet Agentforce Marketing
Trilha

Meet Agentforce Marketing

Use Agentforce Marketing to personalize the right moments across the customer lifecycle.

Iniciar
Parte de uma jornada do Trailhead
Esta trilha pode incluir conteúdo disponível somente em inglês. Saiba mais
+13.200 pontos
Intermediário
Profissional de marketing
~19 h 14 min

Discover Marketing Cloud Next

Emblema

Explore how Salesforce products come together as Marketing Cloud Next.

+100 pontos
~5 min
Emblema

Grow customer relationships with actionable data, connected workflows, and AI agents.

+300 pontos
~20 min
Emblema

Get started with Agentforce Marketing at Salesforce.

+100 pontos
~5 min
Emblema

Drive ROI and customer lifetime value with personalized experiences for every touchpoint.

+100 pontos
~5 min
Emblema

Optimize cross-channel campaigns and spend with a single view of performance.

+100 pontos
~10 min
Emblema

Increase profitability and loyalty with better engagement and personalized rewards.

+400 pontos
~40 min

Create Email, Content, and Personalized Experiences

Emblema

Experimentar soluções de marketing por email nos aplicativos do Salesforce.

+200 pontos
~30 min
Emblema

Configure authenticated email campaigns with trustworthy engagement data.

+1.600 pontos
~1 h 35 min
Artigo

Create and manage all your marketing content from your CMS workspace.

~10 min •
Marcar como concluída
video
Vídeo
Content Builder Overview

Discover multi-channel content creation, advanced personalization, AI features, and content governance.

Vidyard
~30 min •
Marcar como concluída
Emblema

Create engaging, data-powered, personalized emails for your customers.

+300 pontos
~15 min
Emblema

Build personalized emails using intuitive editing tools, rules, and merge fields.

+1.200 pontos
~1 h 40 min
Emblema

Set up an automated campaign to generate and follow up with leads.

+200 pontos
~15 min

Segment Your Audience and Manage Data

Emblema

Use Data 360 concepts segment and personalize in Marketing Cloud Next.

+300 pontos
~30 min
Artigo

Discover records that can store data about people who interact with your business at different stages of your marketing, sales, or service lifecycles.

~5 min •
Marcar como concluída
Artigo

Discover segments and settings for the segments page in Marketing Cloud Next.

~5 min •
Marcar como concluída
video
Vídeo
Segmentation and Consent

Create audience segments, including consent management and publishing schedules.

Vidyard
~40 min •
Marcar como concluída
Emblema

Build targeted audience segments and activate them across your marketing flows.

+1.200 pontos
~50 min
Artigo

Review the tools and concepts that can help you collect and store consent data.

~5 min •
Marcar como concluída
Emblema

Use Marketing Cloud Next tools to manage subscriber consent and ensure compliance.

+400 pontos
~30 min

Execute Campaigns Across Every Channel

video
Vídeo
Campaign Creation and Configuration

See a campaign created in Marketing Cloud Next using Flow.

Vidyard
~6 min •
Marcar como concluída
video
Vídeo
Using Flow Templates from a Campaign in Marketing Cloud Next

Learn how to launch and configure an out-of-the-box flow template directly from a campaign.

Vidyard
~3 min •
Marcar como concluída
Emblema

Design journeys in Marketing Cloud Next using Data 360 and flow logic.

+1.200 pontos
~50 min
Emblema

Aprenda a criar experiências perfeitas para os clientes em canais digitais.

+100 pontos
~10 min
Artigo

Learn how to configure domains for various jobs.

~5 min •
Marcar como concluída
Emblema

Drive personalized, multichannel customer journeys with Marketing Cloud Next.

+300 pontos
~30 min
Emblema

Use conversational AI agents to engage customers across SMS, email, and WhatsApp.

+400 pontos
~25 min

Measure Performance with Reporting and Analytics

Emblema

Obtenha insights de dados e expanda seu negócio com a inteligência de marketing.

+200 pontos
~10 min
Emblema

Set up, connect, enrich, and act on your marketing data with Marketing Intelligence.

+400 pontos
~25 min
Artigo

Set up Marketing Intelligence to analyze marketing performance using the power of Data 360 and Tableau.

~5 min •
Marcar como concluída

Explore Marketing Cloud Engagement Essentials

Emblema

Enhance existing campaigns and journeys with unified data, agents, and automation.

+300 pontos
~20 min
Emblema

Explore o nosso poderoso conjunto de produtos e comece a criar a sua estratégia de marketing digital.

+300 pontos
~20 min
Emblema

Conecte seus dados, departamentos e canais para propiciar ótimas experiências individuais aos clientes.

+300 pontos
~25 min
Emblema

Introdução ao aplicativo Journey Builder.

+300 pontos
~20 min
Emblema

Aprenda as três etapas para criar um email de marketing eficaz.

+300 pontos
~30 min
Emblema

Saiba como o Content Builder pode ajudá-lo a organizar e gerenciar seu conteúdo.

+300 pontos
~30 min
Emblema

Learn about the latest consumer privacy regulations and how to navigate them.

+200 pontos
~15 min

Build Pipeline with Account Engagement Essentials

Emblema

Evolve Account Engagement into agentic, multi-channel marketing.

+400 pontos
~30 min
Emblema

Learn to generate leads and nurture those leads until they are sales ready.

+400 pontos
~55 min
Emblema

Use lead management best practices to create personalized marketing assets.

+100 pontos
~5 min
Emblema

Expanda seu negócio com a geração de leads.

+300 pontos
~25 min
Emblema

Create a comprehensive lead qualification model with scoring and grading.

+300 pontos
~30 min
Emblema

Create and send emails to support your marketing automation strategy.

+500 pontos
~2 h 10 min
Emblema

Learn how APIs can extend and automate Account Engagement for your business.

+100 pontos
~5 min

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