Progressive Profiling Rule Not Working in SFMC Next – Dynamic Form Visibility Based on Data Graph Field

Hi everyone,

I’m working with Salesforce Marketing Cloud (SFMC) Next and am having an issue with Progressive Profiling / Dynamic Form Visibility.

I have created a form where I want certain fields to be displayed conditionally based on the value of another field.

My configuration

• I have a Country field on the form.
• The Country field is populated with the value "USA".
• I created a Progressive Profiling Rule for another field (for example, State).
• The rule is configured as:

Show this field when:

All Conditions Are Met

Condition:

Country

• I also added the relevant fields to the Data Graph.
• The Data Graph contains the Country field and the other profile fields being used by the form.
• However, the State field is not dynamically appearing/hiding as expected, even when Country = USA.

I’ve attached screenshots showing:

1. The Progressive Profiling rule configuration.
2. The form where Country is populated as USA, but the conditional field behavior is not working.
3. The Data Graph configuration showing that the Country field is included.

Expected behavior

When the Country value is USA, I expect the State field to become visible based on the Progressive Profiling rule.

Actual behavior

The conditional visibility does not appear to be working. The field remains hidden / does not dynamically display even though the condition appears to be satisfied.