Our poor Director of Communications has spent hours trying to get our current Pardot email template to look the way she designed it in both Outlook and Gmail. She's very frustrated and wants us to drop Pardot. It does seems like it's going back to the 1980s before WYSIWYG. How do you ensure that your emails look the same on different email platforms? #PardotTip
It is HTML HWYSIWG. The problem (a big one) is that email clients don't render consistently across devices, browhers or OS versions. We bring our own HTML into Pardot (pasting it into the HTML tab) and make very minimal edits with Pardot editor for this reason. This is also the reason for a very healthy set of third party tools that create HTML in a frinedly editor environment that is constructed from the beginning to render well in email clients. Others choose to do extensive testing with the output HTML with things like Email on Acid. We use the former approach with MailStyler. YMMV of coruse.
--Terry
