How we assign the values to the attributes of Data Extension?
And in the below picture what is " phoneNumber = {{Event.ChatEntryEven-18f38af7-7f38-c909-d21d-df895a99be01."MobileNumber"}} ".Where can we get that?
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The assignments are done when configuring the Journey Entry Event. The weird code that you underlined is a data binding notation. Documentation: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/how-data-binding-works.html and helpful article on those: https://sfmc.quest/sfmctipsandtrickschallenge/