SFMC is connected to Sales cloud/Service cloud via MC Connect. If we use Synchronized DE, we need to wait for at least 15 mins to receive the records to SFMC. If we need to send email to the records whenever they are added in to Sales cloud/Service cloud , then what is the process?
If you want to send an email to records as soon as they are added to Sales Cloud/Service Cloud, then you can use Salesforce Journey Builder in combination with Salesforce Data Stream for real-time data synchronization between Sales/Service Cloud and SFMC.
Here's an overview of the steps you can take:
Create a Salesforce Journey Builder entry event that is triggered by a data extension.
Set up Salesforce Data Stream to synchronize the necessary objects and fields from Sales/Service Cloud to SFMC.
In Journey Builder, map the fields from the synchronized data extension to the corresponding fields in the entry event.
Define the journey path and email content.
Activate the journey.
With this setup, as soon as a record is added or updated in Sales/Service Cloud, the data is synchronized with SFMC through Salesforce Data Stream, and the record is added to the data extension, which triggers the Journey Builder entry event. From there, the journey sends the email to the record based on your defined criteria.
It's important to note that while this process provides near real-time synchronization between Sales/Service Cloud and SFMC, there may still be a slight delay due to factors such as processing time and network latency.
