The 2022 State of Lead Management report was published today, based on 1,700+ respondents to a December survey distributed by LeanData, Sales Hacker, Outreach & Heinz Marketing. In the report, 89% of respondents stated they were satisfied with their speed to lead/lead response time - they replied they were average or above average.
Yet, at the same time, 1/3 thought lead-to-account matching was slow and error prone, 2/3 said leads were sometimes misrouted (that slows down speed to lead), and 30% route leads manually (and that can't be fast).
Questions to the community: 1) Do you calculate an average (or median) lead response time, and 2) How do you get an idea of where you stack up relative to your competitors/industry benchmark?
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