I'm looking for best practices on leveraging Salesforce capabilities to ensure ethical use of personalization in marketing. Can anyone point me to experts/share their experience?
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Andrew Russo (BACA Systems) 
Forum Ambassador
Please see the attached.
also this is a good read too: https://www.salesforce.com/news/stories/trusted-tech-how-transparency-and-accountability-play-a-role-in-modern-marketing/
