My company is starting to include "Industry" as a required field on a landing page form. Is there a way to create a drop-down option with pre-determined values? We use Zoom for live webinar registration, however we use a Pardot landing page/form for our on-demand webinar registration. We would like to mirror the Industry drop-down options that Zoom uses on the on-demand form. Does Pardot have a list of existing industries I could include on the form or do I need to copy each Zoom industry into the Pardot form? From what I can tell, it looks like the user would need to type in their industry rather than select from a list.
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Yes, you could do it 2 ways. You could edit the picklist values on a default prospect field, or you could make a new custom prospect field and set picklist values. If you are an admin, you have access to both of these options in the admin menu in pardot. Here's an article from Pardot on this topic: https://www.pardot.com/blog/custom-fields/