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In our organization we use a GUID for the subscriber key instead of an email address. When we try to create a lead capture in Advertising Studio the 3rd step of the process requires the association of a field from the Facebook form to be related to an attribute on the subscriber record. In the drop down menu there is only one option, subscriber key. Since we are not able to generate a GUID from the facebook form this prevents us from completing the process. Some Questions I have are:

  • If we are allowed to set the subscriber key to something other than an email address shouldn't all of the products within the application comply?
  • Why the drop down menu if there are no other options besides subscriber key?
  • What can be done to remedy this issue?
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