I have created some custom fields that sit against the account level. I want to be able to use these fields from the account level and bring them in at lead level (not recreate them again at lead level), so I can capture this information as I am importing leads into the system but retain it when I convert the lead to an account/contact..Or do I have to create the fields at both Lead level and Account level and then create a mapping rule so that when I convert a lead it marries the two together...Thanks?
