Hello all! Thank you to everyone who joined us for this week's webinars covering SEO and Pardot's integration with Google Ads and Google Analytics. See below for links to the most recent recordings of each session. You can also find the slides for both sessions linked in the comments section below.
Pardot's Integration with Google Ads and Analytics [recording]:
https://pardot.hubs.vidyard.com/watch/PSG4UiHSh1SHp1kS395Qn3
High-Level Overview of SEO and Pardot [recording]:
https://pardot.hubs.vidyard.com/watch/tqTHHdvAKRs6BAorrKhgZg
Check out our recordings hub for a variety of other recent webinars as well: http://pardot.hubs.vidyard.com/
Interested in joining more webinars or one of our Ask a Pardot Expert Office Hour sessions? Sign up for an upcoming session via our calendar at http://pages.mail.salesforce.com/cloud-services/event-calendar#&product=.Pardot.
If you have any best practice questions from this week's sessions, please join us on an upcoming office hour session so we can discuss with you live.
Hi @Andreas Christides - a great way to capture acquisition channel is to identify this within the utm_medium parameter when you place your links. When those links get clicked, the medium should pop into your hidden field and get captured by Pardot's form handler into the prospect record.
I will point out that this is only possible when you have control over the link placement. For organic search, you don't have control over the link that Google chooses to rank but Pardot does capture this automatically for you if their original source is organic - it will populate the default source field with Google Natural Search. Hope that helps!
