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Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps
Learn the main data challenges that marketers face today and three steps to creating an effective measurement strategy.
~ 10 分
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Top 7 KPIs For Brands and Advertisers
Learn the top 7 metrics marketers use to measure the health of their audience targeting, campaigns, and spend.
~ 3 分
+400 ポイント
~ 1 時間 15 分
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AKQA Uses Marketing Analytics To Drive Value Across Campaigns
See how AKQA uses a single system of record for analysis and visualization to solve key data challenges for their clients.
~ 7 分
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Data Correlation Best Practices
Learn how to approach correlation versus causation for marketing data.
~ 8 分
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How to Reimagine Your Dashboards for Effective Communication
Learn the basics of data visualization to create effective dashboards that can help you communicate KPIs across the org.
~ 8 分
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How Salesforce Measures Full Funnel Impact
Learn how the Salesforce Paid Digital team measures full funnel impact for 260 stakeholders globally, with only 4 admins.
~ 11 分