Explore the Exam Overview
Review the exam guide for key exam details and study resources.
Collaborate and study with fellow Trailblazers in the Trailblazer Community.
Grow customer relationships with actionable data, connected workflows, and AI agents.
Understand Platform Setup and Governance
Complete basic settings, then continue through the required and recommended steps.
Explore how Salesforce products come together as Marketing Cloud Next.
Align your marketing efforts with specific organizational divisions.
Configure authenticated email campaigns with trustworthy engagement data.
Set up and verify your sending domains in Unified Messaging to send authenticated emails.
Learn About Consent Management
Use Marketing Cloud Next tools to manage subscriber consent and ensure compliance.
Create audience segments, including consent management and publishing schedules.
Review the tools and concepts that can help you collect and store consent data.
Keep these considerations in mind when working with consent management tools.
Track visitor activities on your marketing landing pages.
Dive into Data Modeling, Identity Resolution, and Segmentation
Use Data 360 concepts segment and personalize in Marketing Cloud Next.
Match rules to tell Data 360 which profiles to unify during identity resolution.
Use reconciled values to summarize and label a customer 360 profile.
Review your org’s licenses and Digital Wallet to determine how your org is billed.
Configure Campaign Design, Flow Orchestration, and Content
Build personalized emails using intuitive editing tools, rules, and merge fields.
Organize and automate your marketing efforts with campaigns and flows.
Increase customer engagement and improve conversations with content personalization.
Design journeys in Marketing Cloud Next using Data 360 and flow logic.
Utilize Flow Builder elements for Marketing Flows.
Determine which objects and fields are included in an activation.
Implement Agentforce and AI Innovation
Draft, refine, and generate multichannel and conversational marketing campaigns.
Use conversational AI agents to engage customers across SMS, email, and WhatsApp.
Improve work outcomes and increase day-to-day productivity.
Discover Analytics and Performance Insights
Use a unified data model to provide a single source of truth for all analytics.
Apply a number of different reporting options in Marketing Cloud Next.
Monitor performance and report on your successes in Marketing Cloud Next.
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