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SFDO Marketing Cloud Account Engagement

This is a public group for conversation around Salesforce.org Marketing Cloud Account Engagement (formerly Pardot). Note: this group will have a nonprofit focus because that's what the moderators know best, but EDA users are welcome and we will all do our best to support each other!
Linda S ha fatto una domanda in Marketing Communications

Hi.  Is there a way to automatically add UTM codes to email links?  Or do we need to do it manually.  Also, any reasons not to add them to Pardot emails? 

Thank you!

8 risposte
  1. 31 mar 2025, 16:25

    The Chrome Extension was removed...  

     

    Is there any new functionality in Pardot for manually appending UTMs to email links?

    Most MAPs, such as HubSpot, etc, have this baked into their account settings. Why is this not an out-of-the box option in Pardot by now? DEVs: Pardot support and product updates need a major step up to support your clients...

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Hi all, new here and just joined a company that utilizes Pardot on lightning and I'm looking for some course recommendations here in the Trailblazer community that can help take the edge off my learning curve as quickly as possible. I've never used it before and not sure which trails or courses I should focus my time on. TIA! Kris

4 risposte
  1. 25 set 2024, 20:03

    Also at udemy.com search for Pardot course - there is a very nice course I took when I came into a situation much like your in.

     

    Good luck

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We are trying to send some mailings via email classic but the emails are not reaching the recipients. Is this happening to anyone else?

 

Thank you! :)

1 risposta
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Hello, I just joined this group (thanks for having me). I am a little confused about the relationship between Salesforce Campaign members and Pardot AE lists / eMail recipients? I have both Salesforce Lightning Enterprise Edition and Pardot AE Plus edition. I do sync SF prospects and Salesforce Leads / Contacts to Pardot. Anyway, since you have to associate every Pardot AE email with a campaign, it seems apparent that the campaign members should align with the eMail list / recipients, correct? But, they don't! It seems I have to build my Campaign members using SF reports and other means, and I have to build my Pardot recipient lists using Pardot tools, but they are different builds and probably have similar prospects in each, but not exactly. Anyway, hopefully I explained my confusion properly and would appreciate if anyone could shed light on this for me?

 

thanks,

Noel

1 risposta
  1. 18 mar 2024, 05:36

    Hi @Noel Twyman,

     

    Welcome to the group. 

     

    So, there is not only one way to achieve a certain thing in Salesforce/AE, it completely comes down to your use case and finding the solution which best works for you. 

     

    You are aligning emails with campaigns in order to see their performance in a Salesforce Campaign - here's an article explaining this: https://www.salesforceben.com/salesforce-engagement-metrics-component-pardot/

     

    As for campaign members - you want to make prospects a member of a campaign if they had a touchpoint with that campaign. For example - you are sending an email invite to a webinar, and they register, you'd want to add them as a campaign member with a status registered. This will help you with multi-touch and ROI attribution reporting if you are using Opportunities and Contact Roles. 

     

    Pardot list, however, are used for email sending - so while you can add campaign members to lists, you don't have to, it comes down to your use case. 

     

    This might not be entirely helpful, but if you explain a bit further what you are trying to achieve, I might be able to point you in a direction. 

     

    Have you fully implemented Account Engagement? Did you self-implement or got help from a partner?

     

    Regards,

    Claudia

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Good morning, I have a problem with Pardot, when creating a field for leads, I do not see it in merge fields to place it in an email.

 

What error could there be?

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Hello! How are you? I have a question, can we have a learning account of Marketing Cloud Account Engagement to study for the certification in Salesforce? Thank you so much

9 risposte
  1. Ines Garcia (get: Agile) Forum Ambassador
    4 mar 2024, 10:34

    claro just reach out!

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Hello,

I am having problems syncing custom objects between Pardot and Salesforce. There are some prospects that sync and others don't, has it happened to anyone, is it common, how can I fix it?

Thanks in advance.

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Beverly Lamberson ha fatto una domanda in #Nonprofit

Hi. I'm new to this so hope I'm in the right place to seek this info. We're new to using SF  NPSP; have Account Engagement but not using it yet. Need to use AE for e-blasts to provide educational-related info to mailing lists where existing subscribers are contacts in SF with ability for folks to newly subscribe and/or unsubscribe. Not for making sales, nor for seeking donations. Would like to hear/see how different users have this working. Anyone doing something like this that I could connect with?  Thanks. 

1 risposta
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Hey there, who has done the Pardot* specialist cert and what value have you taken from the course?

 

I manage our Pardot account covering all aspects of tracking, form building, reporting, email marketing etc, although most of my knowledge is self taught, therefore I want to do a number of courses or accreditations to improve my knowledge to be able to level up our Pardot account. 

 

What benefits have people found from doing the accreditation? Or are there other courses on Udemy, LinkedIn Learning, Trailblazer etc that are much better? Feel free to promo any paid courses or user groups I should join here. TIA!!!!

 

*I know it's not Pardot anymore, but it's quicker to write than Marketing Cloud Account Engagement

4 risposte
  1. Tom Bassett (Vera Solutions) Forum Ambassador
    30 lug 2023, 19:17

    Do you need any more help here with Pardot Specialist Certification?

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We use Pardot. We are OK with it and adapting to try to make use of marketing more and more since we have to grow and scale like everyone else with less. Because we can't easily transition our newseltters to Pardot, we send them with SBM for a few years. No real reason to stop, actully. But I'd love to potentially feed that information to Pardot so we know if people are engaged. We have super open rates (but low click rates due to how we format our newsletter). That said, I'd love for Pardot to know they opened and cliicked.

 

The SMB is a campaign with the various status values for opened, bounced, clicked, complained, unsubscribed, and plain old sent. How could I leverage either the SF+Pardot integration (syncing of campaings and contact) so Pardot knows about these even though it doesnt' send them. Or how could I leverage an external event to let Pardot know things happened.

 

I only have Pardot Growth so not all Pardot features available. I have MCAE premier support but they can't answer questions like in my experience on the weekly office hours. They just say they will follow-up and don't.

 

@SFDO Marketing Cloud Account Engagement @MVPs & AppExchange All Stars 

 

I couldn't figure out how to tag the MCAE Austin User Group. Why is tagging do *DDDD* hard on FB Community?

8 risposte
  1. Tom Bassett (Vera Solutions) Forum Ambassador
    30 lug 2023, 19:14

    Do you need any more help here with External Engagement Tracking?

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