How to prevent redundant scoring in Pardot for repeat page visits (Page Actions & Custom Redirects)?
I'm currently working on a Pardot (Account Engagement) setup where we've implemented Page Actions and Custom Redirects to apply scores when prospects visit key webpages or click on custom redirect links. However, we want to avoid assigning a score repeatedly every time the same prospect revisits a page or clicks the same tracked link. Right now, the scoring is being applied on every visit/click, which is inflating scores unnecessarily. Is there a way in Pardot to limit scoring to only the first visit/click per prospect for these Page Actions and Custom Redirects? Any best practices or workaround suggestions would be appreciated. @* Account Engagement(旧Pardot) 日本 *
Custom redirects also have completion actions, both are subject to the requirement that the browser is cookied for completion actions to fire. I was thinking about this further, also in light of this behavior for page actions: "Points assessed for each page with your tracking code viewed in a visitor session. If you use page actions to customize point values, only the page action score adjustment is applied. " So if you use the page score option on a page action, it overrides whatever the model says to score it. So you could say the page score is zero and only apply a score on the first visit via the tag-- if they don't have this tag, then score 1 point and add the tag. (you would not need the deduction action in that case). But that ONLY works if they are cookied. If not, the page scores nothing. The custom redirects does not have this option, so what I'm thinking is that you add a + score to the tag and a - when they do have the tag. Again, my concern is the order of operations on the completion actions is not predictable. At least if the adding tag action adds score the worst you would get is twice the score on a the first action (if cookied). But all this is affected by what you set up your scoring model for on a page view and a custom redirect. You can set them as zero and then only score the pages you really care about.
