I am working on a project where the client requires Lead/contact scoring using keywords from email subject and/or body. Is there a way we can do that in Pardot?
Misbah Sheikh. You mean if you send email to customer and then open or click it you need a scoring in pardot?
Or do you mean if customer replies on the email then whatever content is in the body depending on that you need to do the pardot scoring?
First one is possible, reason you know which email you have sent and you can write automation workflow or in journey builder you can do it.
second one is not possible in pardot, you need to extract those words in salesforce using Apex/Flow and then sync that back to pardot using custom field and then write a automation in pardot to score accordingly.
Hope this helped!
