Two essential metrics for measuring nonprofit fundraising success are a nonprofit's donor retention rate and donor churn rate. In this step-by-step recipe, we'll share a quick and easy way to calculate these vital statistics in the Salesforce Nonprofit Success Pack. In addition, we'll show you how to:

• compare your current rates to your annual goal; and
• dynamically calculate the number of retained donors needed to reach your annual goal, thereby providing a countdown to success for your development team to monitor.

@Fundraising @Soapbox Engage App @Soapbox Engage App (Partners) 

HOW-TO RECIPE: Track Donor Retention and Donor Churn Rates Against a Goal in the Salesforce Nonprofit Success Pack