I would like some assistance and recommendations on how to accurately report on some leads who were previously dormant coming from Pardot. We currently have several prospects who up until recently were dormant/dead/unresponsive. These leads have been in both Salesforce and Pardot for quite some time but because they were dormant had been left in a nurture stage or had an opportunity associated with them that expired in Salesforce.
Now that they are showing interest again, I would consider them a lead but of course, they are not appearing in the 'New Leads' report because they were already in Salesforce. The sales team is also not receiving notifications in Salesforce that these leads are ready to move through the funnel.
Is there a report I can run to ensure these resurrected leads can be accurately reported on? Also, is there a way I can notify the sales teams when these leads are ready to be followed up with? Ideally, I would like a report that can show me all the leads for that month that are both new and resurrected. Thank you.
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