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When you define a custom object, there is a primary field, by default a Text field called Name. You can change this to be an AutoNumber field if your custom object records don't need a Name value to be provided by the User creating the record. You can also change the Label from Name to anything else you want.
For all Salesforce records, the Name field is the Primary field used to display a related record relationship. Its the field used in Lookup dialogs.
