Since these are CRITERIA-BASED emails that will fire off sporatically vs mass emails...curious to see if anyone else has insight on best practices but also if it's possible for them to get the analytics they are needing if we use the HTML email templates in Salesforce. Thoughts?
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HTML based email tracking is NOT available as a standard feature within Salesforce. You have to rely on external marketing tools and get them integrated to your Salesforce Org.