Hi trailblazers, 

I'm looking at the Einstein Copy Insights from marketing cloud.

Under language factor Insights, I saw 'has personalization' has two circles of negative impact. 

Personalization is encouraged in marketing, while this showed a negative impact. Is it just based purely on the data - happened that the two subject lines with personalization had low open rate? (my understand) so shall I ignore it?  

Under Emotional Tone Insights, Joy Tone also has negative -3 impact. Is there any way we could check what are the subject lines with 'Joy' Tone. So we could come up with some actions to improve that. 

Looking forward to any advice on interpreting those insights and experience sharing. 

Thank you.