⚡⚡ Lightning Transition & Adoption ⚡⚡

Are you facing challenges with Lightning adoption? Here are a few tips for understanding and addressing user pain points from @Tom Gersic, Senior Director, Success Cloud and @Bennett Rothenberg, Director Success Cloud :

• Get your end users to rank their top three challenges to Lightning adoption from high to low impact
• Your users will either be your advocates or your opponents - 82% of projects fail due to employee resistance
• A common pitfall is for Salesforce project leads to focus first on tangible adoption, rather than meaningful experiences
• Three steps to meaningful experiences for your users : 1) Learn, 2) Make, 3) Test
• The switch to Lightning is a good time to get rid of technical debt
• Build interdependencies : instead of carrots and sticks, design processes so that usage is essential to one’s job

Remember : “The customer experience is the next competitive battleground“ - Jerry Gregoire, CIO, Dell.

Leading organizations shift from internal processes to the customer engagement journey.

Lightning transition approaches :

1) Unlock (Lift and Shift)

2) Evolve and Optimize

3) Reimagine and Retire

Check out customer success story examples from transportation, insurance, technology and more!