Plan for the Agentic Wealth Enterprise
Learning Objectives
After completing this unit, you’ll be able to:
- Describe the challenges facing wealth management advisors.
- Explain how Agentforce Financial Services unifies data, apps, and AI agents to create a single source of truth.
- Identify the specific features and tools available in Agentforce Financial Services for wealth management.
Before You Start
Before you start this badge, consider completing this recommended content.
Financial Services Cloud is now called Agentforce Financial Services. You might see references to Financial Services Cloud in our application and documentation.
The Advisor Capacity Gap
The wealth management industry is facing shrinking margins and workforces. Clients have ever higher expectations for personalized advice and service. And, as those expectations rise, many advisors are planning their own retirements on the cusp of a major generational wealth transfer.
Advisors have critical work to do, but their tools often make it difficult to accomplish. Instead of spending time with clients, advisors frequently wrestle with administrative tasks across disconnected systems.
The solution: Agentforce Financial Services.
Agentforce Financial Services powers your team to create a wealth enterprise powered by AI agents. It enables a modern approach that combines human advisors, AI agents, apps, and data into a single source of truth to drive efficiency and trust. That trust, in turn, helps grow your advisors’ portfolios of assets under management.
In this badge, learn about the tools and features that help advisors better serve their clients and increase margins. In this unit, you start with an overview of the solution before moving on to follow the day-to-day work of an advisor who uses Agentforce Financial Services.
The Agentic Wealth Enterprise
Modern wealth advisors are drastically improving how they work with clients. Traditional advisory models are giving way to new systems where advisors and AI agents work together to drive efficiency and client trust.
Agentforce Financial Services makes this change possible by providing a unified platform to connect data, apps, and agents to make advisors’ work more efficient and personalized.
How? Financial Services uses the strong foundation of Salesforce, Data 360, and Agentforce to harmonize data from core banking, wealth platforms, custodians, and financial planning systems.
This data enables wealth advisors and AI agents to safely and accurately perform complex tasks such as summarizing profiles or identifying cross-sell opportunities.
Tools for Wealth Management
You know how Agentforce Financial Services works at a high level, but a group of individual tools make the benefits for wealth advisors possible. In this section, explore the basics of some key tools.
Unified Client Profiles
Better understanding a client begins with a complete view of their financial and life situation. In Agentforce Financial Services, Client Profiles help advisors understand a client and their household relationships, financial accounts, and needs on a single page.
Components such as Life Events and Milestones give advisors context to identify opportunities for relationship growth. Interest Tags, meanwhile, track attributes such as age group, investment interests, spending habits, and so on.
Financial Goals and Results
The bulk of an advisor’s work is helping their clients meet their goals.
Agentforce Financial Services includes the Financial Plans and Goals feature to help advisors and clients plan for and reach short- and long-term financial objectives by connecting target milestones directly to real-time account data.
Those goals are informed by the Income and Expenses component, which helps advisors visualize clients' cash flow trends. Advisors can assess a client’s overall financial health and provide timely recommendations.
And, finally, the Asset Allocation component gives advisors a complete view of each client’s assets so that they can compare current holdings against client risk profiles and target allocations, which aids in rebalancing.
Efficiency-Boosting AI
All information stored by the components you learned about so far also powers AI tools that boost advisor efficiency.
For example, AI Wealth Client Summaries generate comprehensive client overviews that compile details from financial plans, goals, accounts, holdings, and open cases. These summaries then appear on client profile pages.
And for even more efficiency, the template Financial Advisor Assistance Agentforce agent analyzes client and portfolio data to help advisors prepare for meetings in seconds.
After a meeting, the agent again helps advisors organize notes and guides follow-up with automated record updates, next steps, and recommendations.
Streamlined Work Tracking
Advisors must track the work they do and what’s required from their clients.
For example, advisors often need to collect a wide variety of documents from clients. The Document Checklist Items feature tracks and manages document approvals. The related Document Matrix component in Discovery Framework dynamically generates a tailored list of the files that each client must provide.
For advisors who work in one or more branches, Branch Management defines physical and virtual branch hierarchies, then automatically associates an advisor’s work to their branch. Managers can monitor the performance and productivity of branches, employees, and customer segments.
What’s Next?
In this unit you learned how Agentforce Financial Services combines data, apps, and agents into a single source of truth for wealth advisors. You then reviewed some important tools included in the solution.
Next, you explore how those tools and others help advisors in the flow of their work. Throughout the remainder of this badge, follow the example of a wealth advisor as they use Agentforce Financial Services to help their clients succeed.