1. メールマーケティングのベストプラクティス
出題割合 10%
Marketing Automation Strategies
Learn to scale your marketing efforts using first-party data, templates, and automations.
Personalized Email Marketing
Manage preferences, create personalized content, and test your emails.
2. コンテンツの作成と配信
出題割合 24%
Marketing Content Creation
Learn the value of successful content and how our tools can help you create it.
Content Builder Features
Learn how to use Content Builder to create a library of customized, reusable content.
Interactive Email Forms
Gather customer data directly from your email using Interactive Email Forms.
Quick Start: Create and Send an Email with Marketing Cloud Engagement
Build and test your marketing email.
Send Management in Marketing Cloud Engagement
Ensure email delivery using sender authentication, Reply Mail Management, and more.
3. マーケティングオートメーション
出題割合 26%
Audience Segmentation
Segment your audience and deliver the right message to the right person at the right time.
Automation Studio Activities
Create tasks in Marketing Cloud Engagement with activities, SQL queries, and API requests.
Customer Journey Basics
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
Quick Start: Create and Send a Message in Journey Builder
Create and send a single message using Journey Builder.
Path Optimizer in Journey Builder
Identify the most effective journey for your customers with Path Optimizer.
Transactional Messaging
Learn how and when to communicate with customers through transactional messages.
4. 購読者とデータの管理
出題割合 26%
5. インサイトと分析
出題割合 14%
Marketing Cloud Engagement Setup
Set up your Marketing Cloud Engagement account, add users, send emails, and track results.
Journey Campaign Analytics and Optimization
Improve your journey campaigns and measure their performance.
Intelligence Reports for Engagement
Generate, view, and share detailed campaign-level data using Intelligence Reports.
