See What’s New: Marketing and Commerce
Learning Objectives
After completing this unit, you’ll be able to:
- Describe the latest features and enhancements for Marketing and Commerce.
Delve into the new features in Marketing and Commerce to drive real-world results with ease. Improved personalization managed with a guided experience and the latest tools to connect with customers at scale make it easier than ever to deliver on the promise of every promotion.
Marketing
Real-Time Offer Management Quick Start
To set up Real-Time Offer Management, admins need to configure channels, offer types, page layouts, permissions, Data 360, and Personalization. Real-Time Offer Management Quick Start simplifies the setup process through three key capabilities.
- Salesforce Go guides admins through the setup steps and automates some processes to help them quickly get started.
- Offer Filters in Recommenders automatically create default filters for promotions and offer eligibility to ensure that the right offers reach the right customers.
- The unified Real-Time Offer Management app brings promotions, personalization, analytics, and segments together in one place. As a result, brands can launch offers faster, and marketers can manage the entire promotion and offer lifecycle from a single place.
MCP for Marketing Cloud Intelligence
Reduce reliance on dashboards and time-consuming manual data-access workflows. Now you can connect Marketing Cloud Intelligence to AI through MCP for plain-language data queries, pipeline diagnostics, and campaign insights. With MCP for Marketing Cloud Intelligence, marketers can ask natural language questions like “Show me yesterday's top campaigns” or “Compare June to May” and get instant, formatted answers directly in their AI surface. No setup inside Salesforce is required. Marketers can use their own MCP-compatible AI client, including Agentforce and other MCP-compatible surfaces. On average, teams reduce time spent on data-access workflows by 94%. Now they can spend more time on strategy and less time on reporting.
Personalization Setup in Salesforce Go
Personalization Setup in Salesforce Go walks admins and marketers through the steps to enable Dynamic Content, Recommender-Based Content, and Adaptive Web—all in one place, in under an hour. The step-by-step guided flows remove guesswork, surface the right settings at the right time, and ensure you enable all three personalization capabilities correctly before you move to the next step.
Email Direct Send API
Sending emails at high volume used to mean dealing with slowdowns, errors, and unpredictable behavior, especially when your sending system had to share space with other marketing activities. The Email Direct Send API gives your team its own dedicated path for sending email that’s completely separate from journeys and campaigns. That means faster, more consistent delivery, fewer surprises, and the confidence to send at whatever scale your business needs.
Commerce
Catalog Feed and Checkout Integration with Google
Connect your store catalog to Google for embedded discovery and checkout across AI Mode in Google Search and the Gemini app. Enable end-to-end purchasing directly in Google, with payments, compliance, and order management running on your existing commerce rails.
Multi-Cart Collaboration
Multi-Cart Collaboration transforms B2B ecommerce into a teamwork-driven experience by allowing multiple users to build, review, and approve the same shopping cart simultaneously. Backed by real-time sync, role permissions, and an automated audit trail, it eliminates manual order coordination to slash checkout delays and purchasing errors.
Unified Product Catalog Enhancement
Manage one unified product catalog in Business Manager across online and in store. Configure field mappings, set schedules, and keep POS and B2C product data consistent—no duplicate entry required.
Order Editing with OMS Sync
Give store associates the power to edit, cancel, and update orders in point of sale (POS). Every change they make is instantly synced to Salesforce OMS for accurate fulfillment and financials.
Headless Capabilities for Order Management
Agentforce Commerce Order Management is now part of the Salesforce Headless 360 MCP server, accessible from Slack, Microsoft Teams, Claude, or any AI agent through plain-language commands. Configure OMS, service orders, check fulfillment metrics, and handle cancellations or returns without opening a browser. Basic setup is 50% faster, and order servicing happens in seconds, not minutes. Work from wherever your team already works, with no additional stack to build.