Welcome to Your Learning Path
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Account-Based Marketing: Quick Look
Learn how to use account-based marketing for demand generation.
Lead Generation Strategy: Quick Look
Learn how we create a lead generation strategy at Salesforce.
Customer Journey Basics
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
Lead Nurturing Campaigns
Build relationships and retain customers with lead nurturing campaigns.
Marketing Automation Strategies
Learn to scale your marketing efforts using first-party data, templates, and automations.
Personalization in Account-Based Marketing
Supercharge your account-based marketing with artificial intelligence.
Digital Advertising Transformed with Customer Data
Build a successful digital advertising strategy with an audience-based approach.
Digital Marketing Roadmap Development
Assess your program and digital maturity as you develop your marketing roadmap.
Omni-Channel Digital Marketing: Quick Look
Learn how to create seamless customer experiences across digital channels.