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Topics#IntegrationDomanda di Paulien van der Krift
Paulien van der Krift (Talent Peaks) ha fatto una domanda in #Integration
26 mag 2017, 12:15

How can I send the Google Analytics User ID to fields in Salesforce with the use of utm tags?

Hi everyone. I am aware that Salesforce entails a standard set of fields that can be filled by using UTM tags. For clients, I would like to activate the tracking of random User IDs in Google Analytics and then send these IDs to a field in Salesforce when they submit a form. Among the standard fields of utm source or medium, I would like to add a field that then shows the User ID that the visitor was assigned by Google Analytics. 

Does anyone have experience with this and have a simple stepwise plan I could follow to achieve this? (So far, manuals I did find either did not focus on User IDs or were too incomprehensible for me). Thanks!

(As a next step, I would also like to know how to achieve this with other Google Analytics data, such as client ID, operating system, landing page and whatnot. It's not a priority yet, but if there's like a standard way to construct these fields in Salesforce, feel free to share!)
3 risposte
  1. Aaron Beashel
    6 feb, 00:51

    Have you looked at tools like Attributer.io

    or similar? 

     

    I don't know if they pass through the Google Analytics Client ID specifically, but they pass through Google Analytics style data with each form submission (which you can then send to Salesforce and store on the lead object (or contact or account or whatever object you choose). 

     

    We use them and they send through data like: 

    - Channel (Paid Search, Paid Social, Organic Search, etc) 

    - Campaign details (campaign name, ad group, ad, keyword, etc) 

    - Click ID's (GCLID, MSCLKID, FBCLID) 

    - Landing Page, Form Submit Page 

    - Time to conversion, number of website visits before conversion 

     

    Pretty much everything you would want from Google Analytics, but on the contact record in Salesforce (so you can use it to build reports)

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