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Hi,If you like to integrate between webform and salesforce for data integration. Then I strongly recommend to go with the REST service, either you can use the standard webservice or if you have complex business logic need to be performed before inserting data into salesforce, then you can also create custom Apex REST (https://developer.salesforce.com/page/Creating_REST_APIs_using_Apex_REST) service. The REST service is very simple and flexible when you like are doing integration between your web form and salesforce.Check this link to know which API you should use - https://help.salesforce.com/HTViewHelpDoc?id=integrate_what_is_api.htmCheck this link to know more about the REST service in salesforce - https://developer.salesforce.com/page/REST_APINote :- For web to lead form you don't need any user authentication to create Lead record in salesforce, but to access Account or custom object user must be authenticated to insert or update record in salesforce. There is also way to give public access to the Account/custom object but its not recommended to do that because you are giving open access to the your org data so any can access to get/insert/update record. Its highl risk if you are planning to without authentication.Hope this helps.Kindly mark this as solved if the reply was helpful.Thanks,Nagendra