Review Subscriber Data Management
Learning Objectives
After completing this unit, you'll be able to:
- Describe the contact model.
- Evaluate data quality.
- Explain preference and profile centers.
Key Topics
This unit prepares you for the subscriber data management section of the Salesforce Engagement Marketing Cloud Administrator exam, which makes up 18% of the overall exam. This section of the exam tests these topics.
- Profile center and preference attributes
- Data quality and mail management
- Contact model
This unit provides a number of interactive, real-world, scenario-based questions that are a lot like the ones you’ll encounter as an Engagement admin. Looking at these scenarios helps you to take this subscriber data management section of the Marketing Cloud Engagement Administrator exam. As you tackle the practice questions, you get immediate feedback on your answers, along with detailed information on why your answers are correct (or incorrect).
The unit also contains interactive flashcards centered around study topics that help you prepare for the data management section of the exam.
Exam Practice Questions
Ready to jump in? The sample tool below is not scored—it's just an easy way to quiz yourself. To use it, read the scenario, then click on the answer you think is correct. Some questions may have more than one correct answer. Click Submit to learn whether the answer you chose is correct or incorrect, and why; if there’s a longer explanation, click 
and then click anywhere in the window to close it. When you reach the end, you can review the answers or retake the questions.
Did you get a scenario wrong? Check out the table below for related study material.
| Scenario 1 |
Learn more about Contact Builder. |
| Scenario 2 |
Learn more about Reply Mail Management. |
| Scenario 3 |
Learn more about the profile center. |
Exam Topic Flashcards
Use these interactive flashcards to brush up on some of the key topics you’ll find on this part of the exam. Read the question or term on each card, then click on the card to reveal the correct answer. Click the right-facing arrow to move to the next card, and the left-facing arrow to return to the previous card.
Did you get a flashcard wrong? Check out the table below for related study material.
| Flashcard 1 |
Learn more about data extensions. |
| Flashcard 2 |
Learn more about data imports. |
| Flashcard 3 |
Learn more about the All Subscribers list. |
| Flashcard 4 |
Learn more about filter activities. |
Related Badges
Looking for more information? Explore these related badges and resources.
| Badge |
Content Type |
 Marketing Cloud Engagement Data Management |
Module |
 Customer Data Management for Modern Marketers |
Module |
Congratulations! You've studied up on subscriber data management.