Discover B2C Commerce Solutions on AppExchange

Learning Objectives

After completing this unit, you’ll be able to:

• Explain what AppExchange and B2C Commerce solutions are.
  
• Describe two types of B2C Commerce solutions.
  
• List some advantages of using B2C Commerce solutions.
  
• Search for best-fit B2C Commerce solutions on AppExchange.
  
• Identify resources to learn more about building B2C Commerce solutions.
  

What Are B2C Commerce Solutions on AppExchange?

You’re a Salesforce customer with an implementation that includes Salesforce B2C Commerce. For your digital storefront, you’re looking for differentiated, pre-built commerce solutions in payment, fraud prevention, social commerce, loyalty, and more.

Enter B2C Commerce solutions on AppExchange.

AppExchange is Salesforce’s enterprise cloud marketplace with solutions and consultants to maximize and extend your Salesforce environment. And many trusted partners have created great B2C Commerce solutions on AppExchange.

With Salesforce B2C Commerce solutions on AppExchange, you get:

• An accelerated time to market
  
• Low-risk ecommerce implementations
  
• Lower total cost of ownership
  
• Innovation with speed
  
• Trust at scale
  

On AppExchange, there are two types of B2C Commerce solutions for you to consider: B2C Commerce cartridges and headless integrations. Let’s take a look. 

B2C Commerce Cartridges

A cartridge is a container for packaging and deploying program code and data. Cartridges are structured in folders and subfolders for maximum efficiency. Your storefront needs at least one cartridge, but typically you install multiple cartridges. Use a cartridge to extend business functionality or to integrate with external systems. Cartridges contain generic or application-specific functionality.

• Generic cartridges contain reusable business functionality that you can deploy to many sites.
  
• Application-specific cartridges contain merchant-specific and site-specific functionality.
  

Cartridges are pretty cool: They can provide third-party functionality such as tax calculation or credit card processing.

Headless Integrations

A headless integration is an API-first implementation pattern that decouples your ecommerce frontend and backend. This gives your developers more flexibility to create an extraordinary user experience with your storefront and UI layer. 

There are two types of headless integrations: headless integration (API-only) and composable storefront.

B2C Commerce Solution Use Cases

Now that you know a bit more about B2C Commerce solutions, let’s look at some specific ways they can help your storefront.

• Retain customers and secure recurring revenue. Implement loyalty, gift card, and subscription programs.
  
• Create profitable, long-lasting customer relationships. Use AI to better target shoppers with personalization, and to retarget abandoned cart scenarios.
  
• Exceed shipping and fulfillment targets. Accurately provide shipping, fulfillment, and pricing options.
  
• Prevent fraud. Secure your marketplace and ward against nefarious bot attacks.
  
• Secure payments and accurately pay tax. Calculate and pay sales tax and other required taxes in any region in the world.
  
• Move faster with flexible storefronts. Provide a fast, app-like experience on the web with headless architecture.
  

Find B2C Commerce Solutions on AppExchange

So you’re ready to get some great, prebuilt, plug-and-play B2C Commerce solutions for your marketplace. But where can you find them? On AppExchange, of course. It’s easy to find B2C Commerce solutions for your business on AppExchange.

1. From the AppExchange home page, click Product Collections.
   
2. Click Commerce Cloud.
   

The Commerce Cloud collection page displays solutions by these categories:

• B2B Commerce & D2C Commerce
  
• B2B Commerce Classic
  
• Order Management
  
• B2C Commerce
  
• Headless Integrations for B2C Commerce
  

It’s worthwhile to explore all Commerce Cloud collections, but what you’re focusing on today are those last two: B2C Commerce and headless integrations.

Scan the listing tiles for B2C cartridges or headless integrations that meet your business needs. 

1. To read more about the solution’s offering and pricing structure, or to read customer reviews, click a listing tile.
   
2. When you click See more, you’re redirected to an AppExchange search page that displays all B2C Commerce cartridges or headless integrations.
   
3. On the search page, you can further refine your search using the filters, such as Business Need or Solution Type.
   

Want to Build Your Own B2C Commerce Solution?

There are so many great B2C Commerce solutions on AppExchange. And maybe diving into those solutions has inspired you to create your own. Awesome!

To learn more about building B2C cartridges and headless integrations, start with the B2C Commerce ISV Partner Onboarding Guide. Learn the basics of what it means to become an ISV Partner and list solutions on AppExchange. For even more info on building your own solutions, check out the resources at the end of this unit.

In this Quick Look, you learned what types of B2C Commerce solutions Salesforce offers, and how to find B2C cartridges and headless integrations on AppExchange. You even discovered some resources to help you build your own solutions and host them on AppExchange.

Next, continue your learning journey by completing AppExchange Basics. 

Resources

• Partner Learning Camp: B2C Commerce Learning Path (requires partner login credentials)
• Salesforce Help: B2C Commerce Infocenter
• Salesforce: B2C Commerce ISV Partner Onboarding Guide
• Salesforce Help: B2C Commerce Release Notes
• Salesforce: Composable Storefront Developer Documentation
• Trailhead: AppExchange Basics
• Trailhead: B2C Commerce Community Forum
• Trailhead: Salesforce B2C Commerce Third-Party Integration Strategies