Create a Game Plan
Learning Objectives
After completing this unit, you’ll be able to:
- Develop a Dreamforce strategy.
- Decide which keynotes to attend.
- List the benefits of Agenda Builder.
Develop a Strategy for Dreamforce
So you’re excited—and we don’t blame you. So much to do, see, learn, and experience, and so little time. When you go to Dreamforce, you have two choices: Clone yourself, or create a Dreamforce strategy. This unit covers only the second option—cloning is for a future unit.
As you plan your approach for Dreamforce, here are a few questions to ask yourself.
- What is my role and experience level?
- How big is my company?
- What industry am I in?
- Which products and features do I want to learn about most?
- How do I prefer to learn?
That last question is super important because it helps you determine the types of experiences to sign up for. Dreamforce features something for everyone, including breakout and theater sessions, hands-on training, keynotes, roundtable discussions, dedicated areas for special roles, and, of course, the Customer Success Expo, Campground.
Pro tip: Can’t be in two places at once? Schedule the session you need to attend live, and catch the other one on Salesforce+.
Build Your Ideal Dreamforce
All the information you need to build a fantastic Dreamforce experience is on the Dreamforce website.
Check In Faster
Express Badge Pickup powered by Digital Pass makes arrival smoother than ever. Just upload a live selfie in your Attendee Portal to enable facial authentication. When you arrive onsite, check-in is three times faster. Walk up, scan, and go!
Speaking of the Attendee Portal
The Dreamforce Attendee Portal is your personalized digital gateway, designed to surface the need-to-know-information based on where you are in your event preparation journey. It updates frequently so check back as Dreamforce gets closer.
The One-Stop Shop Option: Agenda Builder
Agenda Builder is the get-ready tool to optimize your Dreamforce schedule. Use it to view AI-generated personalized session recommendations, schedule connections with peers or product experts, and favorite all of your can’t-miss onsite experiences.
Everything you add shows up in My Agenda on the website and mobile app.
Registered Dreamforce attendees receive an email alert when Agenda Builder launches. The sooner you start using it, the better chance you have of getting into the sessions you really want to attend.
The Self-Select Option: Sessions Page
Want even more options? Head to the Sessions page to filter easily by hot topics, your role, industry, and product interests. You can also search by keyword to find exactly what you’re looking for.
This year, several session types will be reserved seating. To identify which ones will have it, check out the icon guide at the top of the page—a chair icon means this session is reserved seating.
Pro tip: You can filter on the sessions page to see which sessions still have seats available!
Reserved Seating? Tell Me More.
For hands-on training sessions, roundtables, workshops, and certifications, reserve your seat in Agenda Builder. Book as many sessions as you’d like, as long as they don't overlap. Reserving a seat guarantees your spot as long as you arrive at least 5 minutes before the session starts. After that, unclaimed seats are released to the drop-in line, so show up on time or release your seat in the catalog or mobile app so someone else can grab it.
Session full online? Never fear, we hold room for drop-ins. There’s no guarantee you'll get in, but if you line up early, you’ve got a shot.
Schedule Onsite Connections
You come to Dreamforce to network and get your product questions answered, so we’ve made scheduling those connections easier than ever. Schedule one-on-one meetings with product experts, partners, or peers with Ask the Experts, Agentforce Consultations, and Braindates. Book in Agenda Builder.
The Hottest Product Announcements
Keynote sessions typically draw the biggest crowds and are held in the largest halls across campus. If you’re new to Dreamforce keynotes, you’re in for a treat. This is where the industry’s biggest launches, exciting announcements, and boldest ideas happen first. Prepare to get inspired by visionary thought leaders. Keynotes are always motivating and fun and sometimes feel like a party.

Can’t make it to every keynote? No worries—you can tune in live at Salesforce+, where keynotes, sessions, and all kinds of good stuff stream throughout the conference and on demand.