Administrator
New to the world of Salesforce administration and ready to hit the ground running? If so, this track is for you. Learn the fundamentals of administering Salesforce, including how to set up new users and ensure that they have access to the data they need. Discover how to import data from external systems, automate business processes, create reports and dashboards to analyze real-time data, and solve business problems by customizing the Salesforce Platform.
You will learn how to:
- Apply best practices to become a highly-skilled administrator
- Customize your application, including page layouts, fields, tabs, and business processes
- Create a secure Salesforce environment
- Generate reports and dashboards
Intended Audience
This track is ideal for:
- New Salesforce Administrators
- Sales Operations or power users looking to deepen their Salesforce knowledge
- Anyone looking to earn their Salesforce Administrator credential
Advanced Administrator
Have experience as a Salesforce administrator but looking to up your game? If so, this track is for you. Learn how to extend Salesforce with custom objects and Lightning apps, troubleshoot data and record access, assess and improve data quality, generate complex reports and dashboards, automate complex business processes to help users work efficiently, and much more.
You will learn how to:
- Apply best practices to become an experienced administrator
- Extend Salesforce with custom objects and apps
- Generate reports and dashboards to gain insights and inform business decisions
- Automate complex business processes to help your users work more efficiently
Intended Audience
This track is ideal for:
- Salesforce Administrators with at least 6 months of experience administering Salesforce
- Anyone looking to earn their Salesforce Advanced Administrator credential
Declarative Platform App Builder
Are you ready to experience the power of development using clicks not code? If so, this track is for you. Learn about the Salesforce suite of declarative development tools and how to extend Salesforce with custom objects, customize user interfaces with Lightning pages and Lightning apps, troubleshoot data and record access, automate complex business processes, and much more.
You will learn how to:
- Create your data model and business logic
- Configure and manage security settings
- Customize the user interface
- Automate complex business processes
- Use Lightning to build apps and extend the capabilities of Salesforce
Intended Audience
This track is ideal for:
- Programmers and point-and-click developers who want to get started with app development on the Salesforce platform
- Anyone looking to earn their Salesforce Platform App Builder credential
Platform Developer
Are you an experienced programmer who already knows how to build programmatic solutions using object-oriented programming languages such as Java, and are familiar with the Salesforce Security and Data Model and the declarative capabilities of the platform? If so, this track is for you. Learn how to create programmatic solutions using Salesforce's language — Apex, and discover how to design programmatic solutions that take advantage of declarative customizations.
You will learn how to:
- Customize business logic using Apex classes and triggers
- Access data in Salesforce using SOQL
- Manipulate records in Salesforce using DML
- Employ best practices for designing efficient Apex solutions
Intended Audience
This track is ideal for:
- Developers with knowledge of the Salesforce Platform and experience in object-oriented programming who want to transfer their programming skills to the Salesforce Platform
- Anyone looking to earn their Salesforce Platform Developer I credential
Integration Architect
Are you ready to transition your thinking to an Architect mindset and start building your Integration Architect expertise? If so, this track is for you. Dive into the integration domain of the Salesforce platform. Learn about integration architecture, integration capabilities, integration patterns, integration security, and the considerations that should be made when architecting a high-performing enterprise integration solution on the Salesforce Platform.
You will learn how to:
- Decide between integration architectures
- Decide the right integration capabilities for a solution
- Implement event-driven architecture
- Apply integration security
Intended Audience
This track is ideal for:
- Aspiring Salesforce Architects
- Salesforce developers and administrators looking to expand their overall capabilities with the Salesforce Platform.
- Existing Business Analysts, Consultants, or technical experts working to earn their Integration Architect credential.
Data Architect
Are you ready to transition your thinking to an Architect mindset and start building your Data Architect expertise? If so, this track is for you. Dive into the data domain of the Salesforce platform. Learn about data modeling, Salesforce data management, large data management, data migration, master data management, data governance, and the considerations that should be made when architecting a high-performing enterprise data management solution on the Salesforce Platform.
You will learn how to:
- Design scalable data models
- Learn about Salesforce data management
- Learn about large data volume considerations
- Make decisions about data migration, master data management, and data governance
Intended Audience
This track is ideal for:
- Aspiring Salesforce Architects
- Salesforce developers and administrators looking to expand their overall capabilities with the Salesforce Platform
- Existing Business Analysts, Consultants, or technical experts working to earn their Salesforce Data Architecture and Management Designer credential
Marketing Cloud Email Specialist
Are you looking to get up and running on the Salesforce Marketing Cloud Email Application? If so, this track is for you. Gain hands-on experience managing subscriber data, segmenting data to deliver relevant messages, creating emails with best practices in mind, learning about the various automation tools available to automate campaigns and daily tasks, and analyzing results, and understanding metrics.
You will learn how to:
- Understand the different ways to store data in the Marketing Cloud and how to build relational data models
- Create targeted, relevant messages utilizing simple and advanced segmentation tools based on subscriber data and behavior
- Leverage different testing and sending options for your targeted messages
- Discover automated methods for sending different email communications utilizing triggers, Automation Studio and Journey Builder
- Create reports and analyze data for further insights
Intended Audience
This track is ideal for:
- Digital email marketers who are responsible for managing their organization’s Marketing Cloud orgs
- Anyone interested in earning their Salesforce Marketing Cloud Email Specialist credential
New to the world of Salesforce administration and ready to hit the ground running? If so, this track is for you. Learn the fundamentals of administering Salesforce, including how to set up new users and ensure that they have access to the data they need. Discover how to import data from external systems, automate business processes, create reports and dashboards to analyze real-time data, and solve business problems by customizing the Salesforce Platform.
You will learn how to:
- Apply best practices to become a highly-skilled administrator
- Customize your application, including page layouts, fields, tabs, and business processes
- Create a secure Salesforce environment
- Generate reports and dashboards
Intended Audience
This track is ideal for:
- New Salesforce Administrators
- Sales Operations or power users looking to deepen their Salesforce knowledge
- Anyone looking to earn their Salesforce Administrator credential
Have experience as a Salesforce administrator but looking to up your game? If so, this track is for you. Learn how to extend Salesforce with custom objects and Lightning apps, troubleshoot data and record access, assess and improve data quality, generate complex reports and dashboards, automate complex business processes to help users work efficiently, and much more.
You will learn how to:
- Apply best practices to become an experienced administrator
- Extend Salesforce with custom objects and apps
- Generate reports and dashboards to gain insights and inform business decisions
- Automate complex business processes to help your users work more efficiently
Intended Audience
This track is ideal for:
- Salesforce Administrators with at least 6 months of experience administering Salesforce
- Anyone looking to earn their Salesforce Advanced Administrator credential
Are you ready to experience the power of development using clicks not code? If so, this track is for you. Learn about the Salesforce suite of declarative development tools and how to extend Salesforce with custom objects, customize user interfaces with Lightning pages and Lightning apps, troubleshoot data and record access, automate complex business processes, and much more.
You will learn how to:
- Create your data model and business logic
- Configure and manage security settings
- Customize the user interface
- Automate complex business processes
- Use Lightning to build apps and extend the capabilities of Salesforce
Intended Audience
This track is ideal for:
- Programmers and point-and-click developers who want to get started with app development on the Salesforce platform
- Anyone looking to earn their Salesforce Platform App Builder credential
Are you an experienced programmer who already knows how to build programmatic solutions using object-oriented programming languages such as Java, and are familiar with the Salesforce Security and Data Model and the declarative capabilities of the platform? If so, this track is for you. Learn how to create programmatic solutions using Salesforce's language — Apex, and discover how to design programmatic solutions that take advantage of declarative customizations.
You will learn how to:
- Customize business logic using Apex classes and triggers
- Access data in Salesforce using SOQL
- Manipulate records in Salesforce using DML
- Employ best practices for designing efficient Apex solutions
Intended Audience
This track is ideal for:
- Developers with knowledge of the Salesforce Platform and* *experience in object-oriented programming who want to transfer their programming skills to the Salesforce Platform
- Anyone looking to earn their Salesforce Platform Developer I credential
Are you ready to transition your thinking to an Architect mindset and start building your Integration Architect expertise? If so, this track is for you. Dive into the integration domain of the Salesforce platform. Learn about integration architecture, integration capabilities, integration patterns, integration security, and the considerations that should be made when architecting a high-performing enterprise integration solution on the Salesforce Platform.
You will learn how to:
- Decide between integration architectures
- Decide the right integration capabilities for a solution
- Implement event-driven architecture
- Apply integration security
Intended Audience
This track is ideal for:
- Aspiring Salesforce Architects
- Salesforce developers and administrators looking to expand their overall capabilities with the Salesforce Platform.
- Existing Business Analysts, Consultants, or technical experts working to earn their Integration Architect credential.
Are you ready to transition your thinking to an Architect mindset and start building your Data Architect expertise? If so, this track is for you. Dive into the data domain of the Salesforce platform. Learn about data modeling, Salesforce data management, large data management, data migration, master data management, data governance, and the considerations that should be made when architecting a high-performing enterprise data management solution on the Salesforce Platform.
You will learn how to:
- Design scalable data models
- Learn about Salesforce data management
- Learn about large data volume considerations
- Make decisions about data migration, master data management, and data governance
Intended Audience
This track is ideal for:
- Aspiring Salesforce Architects
- Salesforce developers and administrators looking to expand their overall capabilities with the Salesforce Platform
- Existing Business Analysts, Consultants, or technical experts working to earn their Salesforce Data Architecture and Management Designer credential
Are you looking to get up and running on the Salesforce Marketing Cloud Email Application? If so, this track is for you. Gain hands-on experience managing subscriber data, segmenting data to deliver relevant messages, creating emails with best practices in mind, learning about the various automation tools available to automate campaigns and daily tasks, and analyzing results, and understanding metrics.
You will learn how to:
- Understand the different ways to store data in the Marketing Cloud and how to build relational data models
- Create targeted, relevant messages utilizing simple and advanced segmentation tools based on subscriber data and behavior
- Leverage different testing and sending options for your targeted messages
- Discover automated methods for sending different email communications utilizing triggers, Automation Studio and Journey Builder
- Create reports and analyze data for further insights
Intended Audience
This track is ideal for:
- Digital email marketers who are responsible for managing their organization’s Marketing Cloud orgs
- Anyone interested in earning their Salesforce Marketing Cloud Email Specialist credential