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~5분
작업

Visitors & Prospects

Exam Weight 8%

+400포인트
모듈

Account Engagement for Targeted Audiences

Learn to generate leads and nurture those leads until they are sales ready.

~55분
링크

Cookies & Activity Tracking

Trailblazer Community Documentation

~10분
링크

Managing Visitors and Prospects

Trailblazer Community Documentation

~15분
작업

Administration

Exam Weight 11%

+300포인트
모듈

Account Engagement Salesforce Integration for Lightning App

Connect Account Engagement to Salesforce to align your marketing and sales teams.

~45분
+300포인트
모듈

Marketing Cloud Account Engagement Basics

Learn what Account Engagement is and how it can help you market to other businesses.

~45분
링크

Using the Recycle Bin

Trailblazer Community Documentation

~15분
링크

Prospect Fields

Trailblazer Community Documentation

~15분
링크

Syncing Prospects

Trailblazer Community Documentation

~10분
링크

Considerations for Using the Salesforce Connector

Trailblazer Community Documentation

~10분
링크

Map Salesforce and Account Engagement Custom Fields

Trailblazer Community Documentation

작업

Pardot Forms, Form Handlers and Landing Pages

Exam Weight 20%

링크

Draw in Visitors with Account Engagement Landing Pages

Trailblazer Community Documentation

~10분
링크

Capture Leads with Forms and Form Handlers

Trailblazer Community Documentation

~10분
링크

Form and Form Handler Reporting

Trailblazer Community Documentation

~10분
링크

Landing Page Reports

Trailblazer Community Documentation

~5분
링크

Show Engagement History on Records

Trailblazer Community Documentation

~15분
작업

Lead Management

Exam Weight 24%

+100포인트
모듈

Marketing Strategy with Account Engagement: Quick Look

Create a marketing strategy for your company with the help of Account Engagement.

~10분
링크

Qualifying Leads with Account Engagement

Trailblazer Community Documentation

~5분
링크

Segmentation

Trailblazer Community Documentation

~15분
링크

Einstein Behavior Scoring

Trailblazer Community Documentation

~5분
링크

Einstein Lead Scoring

Trailblazer Community Documentation

~10분
링크

Track Link Clicks

Trailblazer Community Documentation

~30분
작업

Email Marketing

Exam Weight 20%

+100포인트
모듈

Email Sending in Account Engagement: Quick Look

Bring email marketing to a whole new level with Pardot.

~5분
+500포인트
모듈

Email Marketing for Marketing Cloud Account Engagement

Create and send emails to support your marketing automation strategy.

~2시간 10분
링크

Authenticate Account Engagement Emails

Trailblazer Community Documentation

~5분
링크

List Email Report

Trailblazer Community Documentation

~10분
링크

Email Template Reports

Trailblazer Community Documentation

~10분
링크

Emailing Prospects with Account Engagement

Trailblazer Community Documentation

~30분
작업

Engagement Studio

Exam Weight 17%

+400포인트
모듈

Engagement Studio for Marketing Cloud Account Engagement

Build responsive, highly personalized customer journeys using Engagement Studio.

~1시간 10분
작업

Additional Preparation

Additional resources to help prepare you for certification.

링크

Drive Sales with Account Engagement (PDX101)

(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.