Discover Marketing Cloud Next
Explore how Salesforce products come together as Marketing Cloud Next.
Grow customer relationships with actionable data, connected workflows, and AI agents.
Get started with Agentforce Marketing at Salesforce.
Drive ROI and customer lifetime value with personalized experiences for every touchpoint.
Optimize cross-channel campaigns and spend with a single view of performance.
Increase profitability and loyalty with better engagement and personalized rewards.
Create Email, Content, and Personalized Experiences
Try email marketing solutions in Salesforce apps.
Configure authenticated email campaigns with trustworthy engagement data.
Create and manage all your marketing content from your CMS workspace.
Discover multi-channel content creation, advanced personalization, AI features, and content governance.
Create engaging, data-powered, personalized emails for your customers.
Build personalized emails using intuitive editing tools, rules, and merge fields.
Set up an automated campaign to generate and follow up with leads.
Segment Your Audience and Manage Data
Use Data 360 concepts segment and personalize in Marketing Cloud Next.
Discover records that can store data about people who interact with your business at different stages of your marketing, sales, or service lifecycles.
Discover segments and settings for the segments page in Marketing Cloud Next.
Create audience segments, including consent management and publishing schedules.
Build targeted audience segments and activate them across your marketing flows.
Review the tools and concepts that can help you collect and store consent data.
Use Marketing Cloud Next tools to manage subscriber consent and ensure compliance.
Execute Campaigns Across Every Channel
See a campaign created in Marketing Cloud Next using Flow.
Learn how to launch and configure an out-of-the-box flow template directly from a campaign.
Design journeys in Marketing Cloud Next using Data 360 and flow logic.
Learn how to create seamless customer experiences across digital channels.
Learn how to configure domains for various jobs.
Drive personalized, multichannel customer journeys with Marketing Cloud Next.
Use conversational AI agents to engage customers across SMS, email, and WhatsApp.
Measure Performance with Reporting and Analytics
Get data insights and grow your business with marketing intelligence.
Set up, connect, enrich, and act on your marketing data with Marketing Intelligence.
Set up Marketing Intelligence to analyze marketing performance using the power of Data 360 and Tableau.
Explore Marketing Cloud Engagement Essentials
Enhance existing campaigns and journeys with unified data, agents, and automation.
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
Learn the three steps to creating effective marketing emails.
Learn how Content Builder can help you organize and manage your content.
Learn about the latest consumer privacy regulations and how to navigate them.
Build Pipeline with Account Engagement Essentials
Evolve Account Engagement into agentic, multi-channel marketing.
Learn to generate leads and nurture those leads until they are sales ready.
Use lead management best practices to create personalized marketing assets.
Create a comprehensive lead qualification model with scoring and grading.
Create and send emails to support your marketing automation strategy.
Learn how APIs can extend and automate Account Engagement for your business.
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