Get to Know Media Cloud

Learning Objectives

After completing this unit, you’ll be able to:

• Describe the challenges that media companies face.
• List the types of users who can benefit from Media Cloud.
• Explain the benefits of using Media Cloud.

Welcome to Media Cloud

It’s time to learn all about Salesforce Media Cloud and how it helps media companies digitally transform. Before you get started, watch this introductory video.

About Media Cloud

After completing the Trailhead module The Media Industry, you know the importance of creating customer-centric solutions through personalization. Personalization. Personalization. Personalization. It’s the key to building successful media enterprises.  

Never have customers expected so much from a media company. They must know customer preferences and tailor their experiences accordingly. Media companies have to strike a balance between appeasing the masses and designing solutions to meet the needs of individual customers. How can it happen? Meet Media Cloud.

Media companies can use Media Cloud to place customers at the center of their revenue-generating strategies and unify revenue streams, from subscriptions and advertising to commerce transactions. 

You're probably wondering, OK, so what is Media Cloud, exactly? Media Cloud is a unified, agile platform that enables media and entertainment providers to rapidly launch, monetize, and automate media experiences.

Media Cloud extends the Salesforce Platform to tackle industry challenges that media companies often face. It also helps media companies get to know their customers and deliver top-notch customer experiences. 

The solution provides the core capabilities. Click each capability to learn more.

Creating user-centric experiences begins with listening to what customers want and incorporating the feedback into your solution designs. This means businesses need an empathetic approach to solving customer pain points and delivering world-class media solutions.

Media companies can build customer lifetime value by knowing their customers and engaging with them to:

• Offer choices by combining streaming services with new hybrid models driven by advertising and new subscription packages.
• Provide a converged advertising platform to manage advertising inventory proactively.
• Support licensing sales with commerce marketplaces and streaming events.

Now, are you ready to hear all the benefits of using Media Cloud?

Benefits of Using Media Cloud

Media Cloud offers several benefits to businesses. Click each benefit to learn more. 

People Who Use Media Cloud

Now it’s time to get to know the people and groups who use Media Cloud. Click the icons in the image to learn about each role.

You now know about Media Cloud and the types of businesses that can benefit from it to transform their operations and customer relationships. It’s time to get more technical. Let’s move on to the next unit and take a look at the Media Cloud Solution Map.

Resources

External Link: Salesforce Media Cloud