Get to Know Marketing Cloud Engagement
Learning Objectives
After completing this unit, you’ll be able to:
- Explain the value of Marketing Cloud Engagement.
- Describe the solutions Marketing Cloud Engagement offers.
What Is Marketing Cloud Engagement?
Marketing Cloud Engagement helps you speak to customers with the right message at the right time. It enables you to understand each customer’s attributes, behaviors, and purchases to expertly tailor messages—strengthening customer relationships and growing your business.
Underpinned by continuous innovation, Marketing Cloud Engagement also brings together your marketing data. And with your data in one place, artificial intelligence and automation can do what they do best: create smart digital experiences. These experiences aren’t for a handful of customers. They are for every customer, no matter where they are. Whether email, mobile, advertising, the web, social media, direct mail, and more—with Marketing Cloud Engagement, you can shape every moment of the customer journey. And those moments build lasting relationships.
Do You Need Marketing Cloud Engagement?
Customers expect a seamless conversation with brands across every touchpoint. They want personalized interactions that also respect their preferences. And they never want to repeat themselves. Asking customers for information you should already have is like forgetting someone’s name on the first date. Not exactly the impression you want to make. Ask this:
- Is your marketing data lurking in multiple systems that don’t talk to one another?
- Do you lack a clear picture of each customer’s preferences, purchases, and behaviors?
- Do your customers have an inconsistent experience with your brand depending on the channel?
- Are you manually personalizing messages in a way that doesn’t feel scalable?
If you answered yes to any of these, don’t worry—they’re common marketing pitfalls. With the right tools, you can turn your customer relationships around. And remember, even the worst first dates can turn into lasting relationships. Here’s how Marketing Cloud Engagement can help.
How Marketing Cloud Engagement Can Build Better Relationships (and Business)
- Grow relationships and revenue. Being able to adapt is critical when it comes to customer relationships. But this can’t happen in silos. With Marketing Cloud Engagement, your teams can meet each customer where they are, increase customer lifetime value, and turn customers into raving fans.
- Know your customer. Having a single source of truth to fully understand and empathize with your customer has never been more important. Marketing Cloud Engagement helps you do this by bringing together known and unknown data to create a single, complete profile for each customer. And because our marketing platform is part of Salesforce, that profile is shared across your business—powering every part of the customer journey.
- Humanize every moment. In order to put your customer at the center, you need to put your data to work. Marketing Cloud Engagement does just that—using AI to take personalization to the next level and create meaningful customer journeys. And that means engaging in real time, using what you know about your customers to adjust your messaging based on their behaviors.
- Reach peak growth. Everything Marketing Cloud Engagement offers—seamless experiences, AI-powered insights, a single customer profile—is made more impactful by unparalleled visibility into marketing performance. Unified marketing and business analytics give you the information you need to make the most of your marketing investments and increase productivity.
From a customer’s first impression to their ongoing journey with your brand, Marketing Cloud Engagement gives you the tools to create trusted relationships. With personalized messages, unified data, and performance insights—your job just got a whole lot easier.
Resources