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Marketing Cloud Email Specialist Overview

Exam guide, recommended courses, signing up for your exam, etc.

~10 mins
~10 mins
Task

Email Marketing Best Practices

Exam Weight 10%

+300 points
Module

Marketing Cloud Engagement Basics

Explore our powerful suite of products and start building your digital marketing strategy.

~20 mins
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Trailblazers of Email Anthology

Downloadable version of the Trailblazers of Email Anthology

~10 mins
+200 points
Module

Email Studio Basics

Tour Email Studio and discover tools to manage subscribers and create personalized emails.

~30 mins
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CAN-SPAM Compliance

Trailblazer Community Documentation

~10 mins
+500 points
Module

Email Marketing Strategies

Discover best practices to use when designing and sending an email.

~1 hr 15 mins
+300 points
Module

European Union Privacy Law Basics

Learn about the General Data Protection Regulation (GDPR) and how to comply.

~30 mins
+400 points
Module

California Consumer Privacy Act Basics

Learn about the California Consumer Privacy Act (CCPA) and how to comply.

~35 mins
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Email Deliverability Best Practices

Trailblazer Community Documentation

~10 mins
+400 points
Module

Marketing Automation Strategies

Learn to scale your marketing efforts using first-party data, templates, and automations.

~40 mins
Link

Easy Ways to Grow Subscriber Acquisition

Easy Ways to Quickly Grow Your Email Subscriber Base

~10 mins
+100 points
Module

Marketing Cloud Engagement Einstein Activation: Quick Look

Activate Einstein features in Marketing Cloud Engagement.

~15 mins
+100 points
Module

Einstein Messaging Insights: Quick Look

Gain insights on how your emails and journeys perform in Marketing Cloud Engagement.

~5 mins
+300 points
Module

Einstein Engagement Scoring in Marketing Cloud Engagement

Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.

~45 mins
+300 points
Module

Einstein Send Time and Frequency Optimization

Select the best send time and frequency using Einstein in Marketing Cloud Engagement.

~25 mins
Task

Content Creation and Email Delivery

Exam Weight 24%

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Email Design Best Practices

The Email Design Best Practices You Need to Know

~10 mins
+300 points
Module

Email Creation and Sending

Learn the three steps to creating effective marketing emails.

~30 mins
+300 points
Module

Marketing Content Creation

Learn the value of successful content and how our tools can help you create it.

~25 mins
+400 points
Module

Interactive Email Forms

Gather customer data directly from your email using Interactive Email Forms.

~50 mins
+500 points
Module

Content Builder Features

Learn how to use Content Builder to create a library of customized, reusable content.

~35 mins
+300 points
~45 mins
+400 points
Module

Send Management in Marketing Cloud Engagement

Ensure email delivery using sender authentication, Reply Mail Management, and more.

~25 mins
+400 points
Module

Transactional Messaging

Learn how and when to communicate with customers through transactional messages.

~40 mins
+400 points
Module

Audience Segmentation

Segment your audience and deliver the right message to the right person at the right time.

~1 hr 5 mins
Link

Email Creation Best Practices and Tips

Trailblazer community documentation

~10 mins
+300 points
Module

Content Builder Basics

Learn how Content Builder can help you organize and manage your content.

~30 mins
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Introduction to Programmatic Marketing Content

Salesforce Developer Documentation

~5 mins
+200 points
Module

Einstein Content Selection Basics

Use AI to select the best email content for your subscribers.

~20 mins
Task

Marketing Automation

Exam Weight 26%

+300 points
Module

Customer Journey Basics

Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.

~25 mins
Link

Email Marketing Automation Tips

Salesforce Best Practices

~15 mins
+500 points
Module

Marketing Cloud Engagement APIs

Create your ideal integration with the Marketing Cloud Engagement REST and SOAP APIs.

~30 mins
+400 points
Module

Automation Studio Activities

Create tasks in Marketing Cloud Engagement with activities, SQL queries, and API requests.

~25 mins
+300 points
Module

Journey Builder Basics

Get started with the Journey Builder app.

~20 mins
+200 points
Module

Quick Start: Create and Send a Message in Journey Builder

Create and send a single message using Journey Builder.

~10 mins
+400 points
Module

Journey Builder Campaigns

Plan, build, and launch a welcome campaign in Journey Builder.

~25 mins
+200 points
Module

Path Optimizer in Journey Builder

Identify the most effective journey for your customers with Path Optimizer.

~30 mins
+400 points
Module

Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

~35 mins
Task

Subscriber and Data Management

Exam Weight 26%

~1 hr
Link

Data Extensions with Enhanced Subscriber Feature

Trailblazer Community Documentation

~30 mins
Link

8 Stories of Email Success

Marketing Cloud Customers Creating Email that Delivers

~20 mins
Link

Use the SQL Query Activity

Trailblazer Community Documentation

~15 mins
Link

Audience Builder

Trailblazer Community Documentation

~15 mins
Link

Autosuppression Lists

Trailblazer Community Documentation

~15 mins
Task

Insights and Analytics

Exam Weight 16%

+500 points
Module

Marketing Cloud Engagement Setup

Set up your Marketing Cloud Engagement account, add users, send emails, and track results.

~1 hr 35 mins
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Tracking in Email Studio

Trailblazer Community Documentation

~15 mins
+300 points
Module

Journey Campaign Analytics and Optimization

Improve your journey campaigns and measure their performance.

~20 mins
+400 points
Module

Intelligence Reports for Engagement

Generate, view, and share detailed campaign-level data using Intelligence Reports.

~20 mins
Task

Additional Preparation

Official Practice Exam

Link

Certified Marketing Cloud Email Specialist Practice Exam

(Optional) This test will provide you the opportunity to take a practice test of the Marketing Cloud Certified Email Specialist exam.

~1 hr
+200 points
Module

Marketing and Consumer Privacy

Learn about the latest consumer privacy regulations and how to navigate them.

~15 mins
+500 points
Module

Marketing Cloud Engagement Data Management

Create a data model and organize your data in Marketing Cloud Engagement.

~40 mins
+400 points
Module

Email Deliverability Essentials

Improve your email deliverability to generate more email marketing revenue.

~20 mins