Get Started with the Marketing Cloud Administrator Certification Prep

Learning Objectives

After completing this unit, you'll be able to:

  • Describe the key topic areas of the Marketing Cloud Administrator Certification.
  • Access resources to prepare yourself for the Marketing Cloud Administrator Certification.

The Salesforce Marketing Cloud Administrator Certification

The Salesforce Marketing Cloud Administrator credential is designed for individuals who have Marketing Cloud administration experience and who are familiar with configuring Marketing Cloud products, in addition to practical application of the skills and concepts noted in the exam objectives below.

This exam covers these key topics, each making up a certain percentage of the exam.

  • Digital marketing proficiency: 13%
  • Subscriber data management: 18%
  • Setup: 38%
  • Channel management 16%
  • Maintenance: 15%

By successfully passing the Salesforce Marketing Cloud Administrator exam, you demonstrate a thorough knowledge and understanding of configuring Marketing Cloud products using industry and product best practices. Certified Marketing Cloud admins are generally familiar with data structure and subscriber data management, can confidently navigate Marketing Cloud Setup and successfully troubleshoot account configuration and user requests. 

Preparing for the Exam

Preparing for the Salesforce Marketing Cloud Administrator exam takes time! This module takes you through preparing for each part of the exam. There is one additional module to help you continue your journey toward certification.

Both modules contain real-world scenarios, interactive flashcards, links to resources, and key topic areas to study.

Don’t forget to join the Trailblazer Community, where you can ask questions, collaborate, and join groups to help you prepare for your exam.

Download the Guide

Would you like a hard copy of this module’s content as a study aid? Download the Salesforce Marketing Cloud Certification Prep: Setup and Data guide. (Each module in this trail includes a link to a printable version of the content that you can download.)

Exam Logistics and Policies

Curious about the logistics of the exam? Here are some quick facts for you.

Recommended Experience
3 to 6 months hands-on experience as a Marketing Cloud administrator and digital marketer
Number of Questions
Passing Score
Time to Complete the Exam
105 minutes
Received immediately
Online or at a facility in your area
No hard-copy or online materials can be referenced during the exam

The quality of our certification exams and the value our credentials provide is our highest priority. Protecting the security and confidentiality of our exams is essential to providing our customers with credentials that are respected and industry-leading.

As a participant of the Salesforce Certification program, you’re required to accept the terms of the Salesforce Certification Program Agreement. Click here to take a look at some important reminders about the certification exam.

Maintain Your Certification

Once you take and pass your exam (woohoo!), how do you maintain your certification?

To maintain Salesforce Certification credentials, all certified professionals must successfully complete release maintenance exams specific to their credential. So, you need to complete the Marketing Cloud Administrator Certification Maintenance module that’s provided for each release. There is one release each year for the Marketing Cloud Administrator Certification. 

Don’t let your hard-earned credential expire! If you don’t complete all maintenance requirements by the due date, your credential will expire.

Note: If you’d like more information about certification maintenance, visit the  Maintaining Your Salesforce Credential page.

What This Module Covers

This module is focused on these key topics, with each topic covered in its own unit.

  • Setup: 38% of exam
  • Subscriber data management: 18% of exam

In each of the units, you learn the key areas to study for these sections of the exam, including working through common scenarios. 

Up first, dive into the exam section on Marketing Cloud Setup. Let's go!


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