Meet Trailblazers Like You

Learning Objectives

After completing this unit, you’ll be able to: 

  • Participate and take full advantage of the Trailblazer Community.
  • Step up to help or start a Trailblazer Community Group.

Whether you’re new to the Salesforce ecosystem or you’ve been in the mix for years, there’s a community of customers ready to help you. The Trailblazer Community welcomes all, and we love to succeed together. In this module, we delve into the specifics of how to engage in Trailblazer Community Groups. First, let’s talk about how participation in the Community can help you succeed at work and in your career. We know it takes time and effort to engage, and it can feel hard to step out of your comfort zone. So let’s start by discussing good reasons to make participation a priority. 

Statistics from the Trailblazer Community Impact Survey

In 2019, we surveyed hundreds of active Trailblazer Community members asking them how their participation in the Trailblazer Community has helped them professionally and personally. 

  1. 93% said participating in the Community helps them learn about new products and solutions.
  2. 90% said participating helps them accelerate innovation.
  3. 80% said peer connections help them increase adoption and productivity.
  4. 73% said the Community has helped them build professional networks.
  5. 49% said they’ve learned about new career paths through the community.
  6. 49% said Community participation has helped them develop leadership skills.
  7. 40% said participation helps them build their personal brand.
  8. 32% said the Community has helped them secure new job opportunities.

Here’s what a few of our Trailblazer Community Group leaders, members and Salesforce MVPs have to say about the power of the community. 

Would you like to experience similar success and have fun while you’re at it? Let’s see how Trailblazer Community Groups can show you the way. 

Get an Overview of Trailblazer Community Groups

The Community consists of three types of groups: Collaboration, Local, and Virtual groups. Trailblazers  join these groups to build their expertise, expand their networks, and boost momentum around common interests. Let’s explore how you can discover and join these groups. 

Collaboration Groups

Collaboration Groups in our online community help you connect 24/7 with Salesforce customers, partners, and employees from around the world. Thousands of active Collaboration Groups cover a wide range of topics, ranging from Getting Started and Trailhead (Salesforce employee-led) to Automation and Solo Admins (customer-led). 

You can discover Collaboration Groups in a few quick and easy ways. 

  1. Visit Featured Groupsto browse groups by type, such as Customer Success groups, product-specific groups, local and virtual groups, and even trending groups. Here are a few top groups to get you started:
  2. Search for specific groups in the Collaboration section. Here you can use keyword search to discover a wide range of groups. And if you don’t find what you’re looking for, you can start a collaboration group of your own!

Once you’ve found groups that interest you, request to join the group, set your notifications, and start participating by posting your own questions/comments. 

Local Groups

Local groups meet on a regular basis within their city or region. Community Group Leaders volunteer their time to build these groups and host regular meetings (often monthly, and at least quarterly) to bring members together to share best practices and build incredible networks. Local group members get incredible value from attending meetings where they explore new ideas and innovations, make new career connections, or get help to address a current challenge.

Check out this overview of local group types. Afterward, head over to to explore groups near you, RSVP for upcoming meetings, connect with leaders, and more. 

  • Salesforce User Group: Explore a broad range of topics and networking for all types of Salesforce users.
  • Salesforce Admin Group: Deliver innovation with declarative tools and solutions.
  • Salesforce Developer Group: Build incredible apps with developer tools and code.
  • Salesforce Marketer Group: Deliver effective marketing with Pardot and Marketing Cloud.
  • Salesforce Nonprofit User Group: Fund and run your entire mission with Nonprofit Cloud.
  • Salesforce Higher Ed User Group: Empower your institution to become a connected campus with Education Cloud.
  • Salesforce Women In Tech Group: Build your career with fellow female leaders and allies.

Virtual Groups

Like local groups, virtual groups are led by Community Group Leaders who connect peers on a regular basis to discuss specific industries or interests. The meetings are held via virtual meeting platforms so Trailblazers from a variety of locations can join. There are currently two primary types of virtual groups. You can find these groups on or by browsing on Featured Groups. 

We’ve covered a lot of ground that adds up to thousands of active collaboration, local, and virtual groups for you to engage. And as the ecosystem and our Community continue to grow, we encourage everyone to consider how you can contribute. 

Let’s explore how you can accelerate your Trailblazer journey by stepping up to start or help a Trailblazer Community Group. 

Step Up to Help or Start a Community Group

Collaboration Groups 

As we mentioned above, anyone can start a Collaboration Group in the online community. If you’d like to start a new Collaboration Group, check out this quick, easy guide to get started. If you’d like to help manage a customer-led group, we encourage you to reach out to the group managers to discuss. 

How can you find the group leaders? Simply click Show All in the members component on the upper right column. In the Filter By dropdown, select Managers.

Local and Virtual Groups 

  1. Let the leaders know you’d like to volunteer. There are never enough hours in the day to do all the things our leaders wish they could do for their members, so every little bit of help is welcome! Think about how you can give back, even as you’re starting your community journey. Whether  you have awesome connections, content suggestions, expertise you’d like to share, or simple organizational skills, our leaders love to find ways for members to engage.
  2. Become a Student Ambassador. If you’re a student or teacher who wants to help other students learn how Salesforce skills can lead to a meaningful career, apply to become a Student Ambassador. Learn more about the Student Ambassador role and connect with your local group to get started. Our team reviews requests weekly, and, upon approval, they help new Community Group Leaders get started with resources, tools, and an awesome network of other Community Group Leaders.
  3. Apply to lead a Community Group. Here are a few requirements to consider before you apply to start a new Trailblazer Community Group.
  • You are active in the Salesforce ecosystem ready to create an environment to promote learning and networking with other Trailblazers.
  • You participate in a local or virtual Community Group and have connected with current Community Group Leaders to understand what it takes to manage a group.
  • You participate actively in the online Trailblazer Community.
  • You have proven Salesforce product expertise through Trailhead ranks or Salesforce certifications.
  • You’ve completed the Community Group Leader Trailmix.
  • You’ve checked that the Community Group you’d like to start doesn’t already exist.
  • You can host at least one useful, informative, and fun in-person or virtual meeting per quarter.
  • You reside or work in the location of your proposed Trailblazer Community Group (local groups only).

If all of the above sounds like you, we would love to hear from you. You can complete this form to express interest in starting or leading a group. 


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What’s in it for you?
  • 1 in 4 land a new job
  • 50% receive a promotion or raise
  • 80% learn new technologies that boost their resume
  • 66% say it increases productivity
Source: Trailblazer Community Impact Survey 2019