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Get Started with the Marketing Cloud Engagement Administrator Certification Prep

Learning Objectives

After completing this unit, you'll be able to:

  • Describe the key topic areas of the Marketing Cloud Engagement Administrator Certification.
  • Access resources to prepare yourself for the Marketing Cloud Engagement Administrator Certification.

The Salesforce Marketing Cloud Administrator Certification

The Salesforce Marketing Cloud Engagement Administrator credential is designed for individuals who have Engagement admin experience and who are familiar with configuring Engagement products, in addition to practical application of the skills and concepts noted in the exam objectives below.

This exam covers these key topics, each making up a certain percentage of the exam.

  • Digital marketing proficiency: 13%
  • Subscriber data management: 18%
  • Setup: 38%
  • Channel management 16%
  • Maintenance: 15%

By successfully passing the Salesforce Marketing Cloud Engagement Administrator exam, you demonstrate a thorough knowledge and understanding of configuring Engagement products using industry and product best practices. Certified Engagement admins are generally familiar with data structure and subscriber data management, can confidently navigate Marketing Cloud Engagement setup and successfully troubleshoot account configuration and user requests. 

Preparing for the Exam

Preparing for the Salesforce Marketing Cloud Engagement Administrator exam takes time! This module takes you through preparing for each part of the exam. There is one additional module to help you continue your journey toward certification.

Both modules contain real-world scenarios, interactive flashcards, links to resources, and key topic areas to study.

Don’t forget to join the Trailblazer Community, where you can ask questions, collaborate, and join groups to help you prepare for your exam.

Download the Guide

Would you like a hard copy of this module’s content as a study aid? Download the Salesforce Marketing Cloud Engagement Certification Prep: Setup and Data guide. (Each module in this trail includes a link to a printable version of the content that you can download.)

Exam Logistics and Policies

Curious about the logistics of the exam? Here are some quick facts for you.

Recommended Experience

3 to 6 months hands-on experience as an Engagement admin and digital marketer

Number of Questions


Passing Score


Time to Complete the Exam

105 minutes


Received immediately




Online or at a facility in your area


No hard-copy or online materials can be referenced during the exam

The quality of our certification exams and the value our credentials provide is our highest priority. Protecting the security and confidentiality of our exams is essential to providing our customers with credentials that are respected and industry leading. 

As a participant of the Salesforce Certification Program, you’re required to accept the terms of the Salesforce Credential and Certification Program Agreement. Below are important reminders about Salesforce certification exam-taking policies. You may also review these policies in detail in the Salesforce Credential and Certification Program Agreement and Code of Conduct Trailhead Help article.

Salesforce Certification Program participants should:

  • Use Salesforce-approved study materials available on Trailhead to prepare for your certification exam, including certification exam guides, trailmixes/trails, Trailhead Academy courses, and Trailhead LIVE sessions
  • Collaborate with other Trailblazers in the Trailblazer Community by joining a community group and finding a study buddy and/or mentor
  • Review and abide by the guidelines for online proctored and in-person certification exams
  • Submit a case with the Credential Security Team if you see any activity that undermines credential security

Salesforce Certification Program participants are prohibited from:

Consequences for violating the program agreement include but are not limited to:

  • Cancellation of upcoming and in progress certification exams
  • Suspension from earning or revocation of Salesforce Credentials
  • Removal from the Salesforce Credentialing Program and/or the Trailblazer Community

Maintain Your Certification

To maintain your Salesforce Credentials, all certified professionals must successfully complete release maintenance modules specific to their credentials once per year. You may view specific maintenance requirements here. If you don’t complete your maintenance modules by the completion deadline, your credentials will expire.


If you’d like more information about certification maintenance, visit the  Maintaining Your Salesforce Credential page.

What This Module Covers

This module is focused on these key topics, with each topic covered in its own unit.

  • Setup: 38% of exam
  • Subscriber data management: 18% of exam

In each of the units, you learn the key areas to study for these sections of the exam, including working through common scenarios. 

Up first, dive into the exam section on Marketing Cloud Engagement setup. Let's go!


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